HUMAN VERSUS ARTIFICIAL ADVERTISING MODELS IN THE FASHION INDUSTRY: IMPLICATIONS FOR TRUST AND AUTHENTICITY - koreascholar

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HUMAN VERSUS ARTIFICIAL ADVERTISING MODELS IN THE FASHION INDUSTRY: IMPLICATIONS FOR TRUST AND AUTHENTICITY

Bouchra Oukhayi, Vikas Arya

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451365

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.265-269

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI ModelsFashion brandsAuthenticityTrustPurchase Intention

저자

Bouchra Oukhayi(International University of Rabat, Morocco)
Vikas Arya(Paris School of Business, France)

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