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CANADIAN YOUTH PERSPECTIVES AND ADOPTION OF SMART RETAIL TECHNOLOGIES IN THE FASHION INDUSTRY

Marike Venter de Villiers, Vladimira Steffek, Rossie Kadiyska, Lorna Truter
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451370
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
pp.312-316
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Smart retail technologies (SR)Augmented reality (AR)Virtual reality (VR)Fashion industryCanadian youthCustomer experience (CE)
저자
  • Marike Venter de Villiers(University of the Witwatersrand, South Africa)
  • Vladimira Steffek(Humber Polytechnic, Canada)
  • Rossie Kadiyska(Humber Polytechnic, Canada)
  • Lorna Truter(University of South Africa, South Africa)
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