논문 상세보기

FROM HUMAN BUZZ TO MACHINE HYPE: HOW GEN-AI REWRITES E-WORD OF MOUTH IN CONSUMER NARRATIVES

Wu Shih-Chia, Cao Yajie, Wu Wei Han, Hsieh Kai-Hong
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451371
구독 기관 인증 시 무료 이용이 가능합니다. 4,000원
Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
pp.317-322
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Word-of-MoutheWOMAI-generated eWOMAuthenticityPersonaFashionBeautySynthetic communication
저자
  • Wu Shih-Chia(The Chinese University of Hong Kong, China)
  • Cao Yajie(The Chinese University of Hong Kong, China)
  • Wu Wei Han(Accucrazy, Taiwan)
  • Hsieh Kai-Hong(Accucrazy, Taiwan)
인용하기
양식 선택
언어 선택
로그인