UNDERSTANDING CONSUMER RESISTANCE TO FASHION RENTAL ACROSS USAGE CONTEXTS

논문 상세보기

Yujeong Won, Erin Cho

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Psychological ownershipFashion rentalAdoption barriersUsage contextAccess-based consumption

저자

Yujeong Won(The Hong Kong Polytechnic University, Hong Kong, Seoul National University, South Korea)
Erin Cho(The Hong Kong Polytechnic University, Hong Kong)

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