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SAYING LESS, DOING MORE? EXPLORING STRATEGIC DECISION-MAKING IN LUXURY SUSTAINABILITY COMMUNICATION

Ezgi Hazal Gurcan
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  • URLhttps://db.koreascholar.com/Article/Detail/451396
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
pp.343-344
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
SustainabilitySustainability communicationLuxury fashion communicationGreen-hushingTraceability
저자
  • Ezgi Hazal Gurcan(Università Cattolica del Sacro Cuore, Italy)
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