HERITAGE TEXTILE FASHIONS - CHALLENGES AND GROWTH OPPORTUNITIES IN BUILDING SUSTAINABLE SUPPLY & VALUE CHAINS

논문 상세보기

Monica Khanna, Udo Wagner, Avipsha Thakur, Rinku Jain

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Heritage textile fashionSustainable supply & value chainsVillage artisanal weaving clustersCultural entrepreneur – weaving community dyad.

저자

Monica Khanna(K J Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai, India)
Udo Wagner(University of Vienna and Modul University, Vienna, Austria)
Avipsha Thakur(Bunavat, India)
Rinku Jain(K J Somaiya Institute of Management, Somaiya Vidyavihar University, Mumbai, India)

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