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FROM APP TO STORE: HOW ZARA’S PHYGITAL TECHNOLOGIES DRIVE OMNICHANNEL PURCHASE INTENTION

Rocío Elízaga, Patricia SanMiguel, Maria Gabar, María Eugenia Fernández-Moya
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451398
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.347
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Phygital retailOmnichannel purchase intentionTechnology acceptancePerceived frictionStimulus-Organism-ResponseFashion retail 1 rocio.
저자
  • Rocío Elízaga(ISEM Fashion Business School, Spain)
  • Patricia SanMiguel(University of Navarra, Spain)
  • Maria Gabar(Universidad Politécnica de Madrid (UPM), Spain)
  • María Eugenia Fernández-Moya(University of Oviedo, Spain)
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