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THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON BRAND MANAGEMENT IN SPANISH MARKETING AGENCIES
Jaime Benguria, Teresa Pérez del Castillo, Mencia De Garcillán
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/451399
키워드
Generative AIartificial Intelligencebrand managementinnovationmarketing agencyvalue co-creationSpain
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