FROM OMO STRATEGIES TO CONSUMER BEHAVIORAL INTENTIONS IN THE FASHION INDUSTRY: SELF-EXTENSION, SELF-EXPANSION, AND SELF-DETERMINATION

논문 상세보기

Sunmin Kim, Yeongchae Jin, Ji Hee Song

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

OMO StrategyPhygital ExperienceAssemblage TheorySelf-Determination TheorySelf-ExtensionSelf-Expansion

저자

Sunmin Kim(College of Business Administration, University of Seoul, South Korea)
Yeongchae Jin(College of Business Administration, University of Seoul, South Korea)
Ji Hee Song(College of Business Administration, University of Seoul, South Korea)

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