CSR COMMITMENT IN THE FASHION INDUSTRY: CAN CSR BUFFER NEGATIVE PUBLICITY? - koreascholar

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CSR COMMITMENT IN THE FASHION INDUSTRY: CAN CSR BUFFER NEGATIVE PUBLICITY?

Woo Li Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451401

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.350

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

CSRNegative publicityFashion industryCSR supportspillover effect

저자

Woo Li Ko(Musashino University, Japan)

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