MEASURING LUXURY BRAND PERCEPTIONS: AN EMPIRICAL APPLICATION IN THE LUXURY SPIRITS CATEGORY - koreascholar

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MEASURING LUXURY BRAND PERCEPTIONS: AN EMPIRICAL APPLICATION IN THE LUXURY SPIRITS CATEGORY

Sofía Esqueda H., Alfredo Ríos, Roberto Cipriani

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451404

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.353-357

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Sofía Esqueda H.(IESA, Venezuela)
Alfredo Ríos(IESA, Venezuela)
Roberto Cipriani(Datatheon, USA)

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