EXTENDING LUXURY BEYOND FASHION: CONSUMER EVALUATION TOWARD FASHION-BRANDED DINING EXPERIENCES

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Francesca CHECCHINATO, Anne-Flore MAMAN, Nomi BENNINGA

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury branding; brand extension; luxury experiential consumptionfashion restaurants.

저자

Francesca CHECCHINATO(Venice School of Management, Ca’ Foscari Univeristy of Venice, Italy)
Anne-Flore MAMAN(SémioConsult, France)
Nomi BENNINGA(Institut Français de la Mode, France)

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