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PHYGITAL TRANSFORMATION IN LIFESTYLE RETAIL: EXPERIENTIAL STRATEGIES FROM FOOTBALL FLAGSHIP STORES

Sandra Bravo Durán, Jorge del Río Pérez
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  • URLhttps://db.koreascholar.com/Article/Detail/451407
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
pp.379-383
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Phygital retailExperiential consumptionFootball merchandisingFlagship storesIn-store technologiesExperiential retail design
저자
  • Sandra Bravo Durán(UDIT Universidad de Diseño y Tecnología, Spain)
  • Jorge del Río Pérez(Universidad de Navarra, Spain)
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