EXPERIENCE STORES AS HUBS OF THE BRAND ECOSYSTEM: AN EMERGING MARKET PERSPECTIVE AND STRATEGIC IMPLICATIONS IN THE TRACK&FIELD SPORTSWEAR BRAND CASE STUDY - koreascholar

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EXPERIENCE STORES AS HUBS OF THE BRAND ECOSYSTEM: AN EMERGING MARKET PERSPECTIVE AND STRATEGIC IMPLICATIONS IN THE TRACK&FIELD SPORTSWEAR BRAND CASE STUDY

Manoela Canesin Dourado Tozo, Viviane Moura Rocha Ferreira

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451480

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.391-392

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

RetailBrand EcosystemsSportswear IndustryEmerging MarketsExperience stores

저자

Manoela Canesin Dourado Tozo(FGV EAESP, Brazil)
Viviane Moura Rocha Ferreira(FGV EAESP, Brazil)

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