INFLUENCER MARKETING AND GEN Z FASHION CONSUMERS: THE ROLE OF SOCIAL MEDIA IN SHAPING PURCHASE BEHAVIOR - koreascholar

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INFLUENCER MARKETING AND GEN Z FASHION CONSUMERS: THE ROLE OF SOCIAL MEDIA IN SHAPING PURCHASE BEHAVIOR

Amaya Sola-Elizondo, Maria Elena Aramendia-Muneta, Rocío Alarcón-López

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URLhttps://db.koreascholar.com/Article/Detail/451481

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.390

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Influencer marketingSocial mediaGeneration ZFashionPurchase behavior

저자

Amaya Sola-Elizondo(Universidad Pública de Navarra, Spain)
Maria Elena Aramendia-Muneta(Universidad Pública de Navarra, Spain)
Rocío Alarcón-López(University of Murcia, Spain)

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