ADOPTION AND IMPACT OF AI IN SPANISH FASHION RETAIL: AN EMPIRICAL STUDY - koreascholar

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ADOPTION AND IMPACT OF AI IN SPANISH FASHION RETAIL: AN EMPIRICAL STUDY

Cristina Sánchez-Blanco, María García Barriga, Patricia SanMiguel, Rocío Elizaga

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451482

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.389

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AdoptionAISpanish fashion retail

저자

Cristina Sánchez-Blanco(University of Navarra, School of Communication, Spain)
María García Barriga(Universidad Politécnica de Madrid (UPM), Spain)
Patricia SanMiguel(University of Navarra, School of Communication, Spain)
Rocío Elizaga(University of Navarra, ISEM Fashion Business School, Spain)

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