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HOW MOTION CUES IN ONLINE FASHION PRESENTATION INFLUENCE CONSUMER RESPONSES: AN EMBODIED COGNITION PERSPECTIVE ON OBJECT AND IMAGINATION IMAGERY

Tae-Youn Kim, Yoon-Jung Lee
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  • URLhttps://db.koreascholar.com/Article/Detail/451484
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
pp.400-405
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Embodied cognitionMental simulationImagery generationOnline retailing3D visual presentation
저자
  • Tae-Youn Kim(Seowon University, South Korea)
  • Yoon-Jung Lee(Korea University, South Korea)
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