IMMERSIVE LUXURY: HOW AR AND VR SHAPE BRAND EXPERIENCE AND BRAND LOVE FOR GUCCI - koreascholar

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IMMERSIVE LUXURY: HOW AR AND VR SHAPE BRAND EXPERIENCE AND BRAND LOVE FOR GUCCI

Helena Rodrigues, Maria da Conceição Figueiredo, Francisca Cativo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451485

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.395-399

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury BrandVirtual RealityAugmented RealityBrand Love

저자

Helena Rodrigues(Instituto Universitário de Lisboa (ISCTE-IUL), Lisboa, Portugal )
Maria da Conceição Figueiredo(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal )
Francisca Cativo(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)

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