PERCEIVED QUALITY AS THE KEY DRIVER OF CONSUMER DECISION-MAKING IN SUSTAINABLE BEAUTY - koreascholar

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PERCEIVED QUALITY AS THE KEY DRIVER OF CONSUMER DECISION-MAKING IN SUSTAINABLE BEAUTY

Sílvia Cavalinhos, Manon Perea-Landa

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451589

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.411

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Perceived qualityGreen skincarePurchase intentionBrand imagePrice perception

저자

Sílvia Cavalinhos(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisboa, Portugal)
Manon Perea-Landa(Instituto Universitário de Lisboa (ISCTE-IUL), Lisboa, Portugal)

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