CONSUMER INSIGHTS INTO THE VALUE DIMENSIONS OF WEARABLE DEVICES: A TEXT-MINING APPROACH - koreascholar

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CONSUMER INSIGHTS INTO THE VALUE DIMENSIONS OF WEARABLE DEVICES: A TEXT-MINING APPROACH

Naan Ju, Ui-Jeen Yu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451640

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.428-432

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Wearable DevicesPerceived ValueText MiningConsumer Review Analysis

저자

Naan Ju(Dong-A University, South Korea)
Ui-Jeen Yu(Illinois State University, United States)

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