韓國食生活文化學會誌 제37권 제2호 (p.99-108)

식물성 식품(plant-based foods)에 대한 채식주의자 및 잡식주의자의 인식과 선택속성

Perception and Choice Attribute of Vegetarians and Omnivores toward Plant-based Foods
키워드 :
Vegan,vegetarian,omnivore,plant-based food,consumer perception

목차

Abstract
I. 서 론
II. 연구 내용 및 방법
   1. 연구대상
   2. 조사 도구
   3. 분석방법
III. 결과 및 고찰
   1. 연구대상자의 일반적 특성
   2. 제품화된 식물성 식품에 대한 인식
   3. 제품화된 식물성 식품 구매행동
   4. 제품화된 식물성 식품 선택 속성
IV. 요약 및 결론
Conflict of Interest
References

초록

This study identifies the perceptions and choice attributes toward plant-based foods and identifies the differences between vegetarians and omnivores. We conducted an online survey of 245 vegetarians and 246 omnivores. The results reveal a significant difference between vegetarians and omnivores. Compared to omnivores, vegetarians perceived that plant-based food products would be ‘good taste’, ‘animal-friendly’, and ‘consistent with their personal value’. Omnivore scores were higher in the perception that it would be ‘good for health’ and ‘environment-friendly’. No statistically significant difference was obtained between both diet groups when considering the factor of nutrition. When considering choice as an attribute for plant-based food products, vegetarians responded that ‘ingredients’ were the most important, while omnivores responded that ‘taste’ was the most important. These results can be used as basic data for developing and promoting plantbased food products in South Korea.