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        검색결과 2,998

        1021.
        2017.10 구독 인증기관·개인회원 무료
        The potato tuber moth, Phthorimaea operculella (Zeller), is a ubiquitous pest on potatoes, tobacco, tomato and othercrops. The small hive beetle (SHB), Aethina tumida Murray, is a pest of European honeybees (Apis mellifera L.) in severalcountries in the world. Propolis is a balm-like substance collected from plants by bees. Its chemical composition variesand depends mainly on the flora in the region in which it is collected as well as the bee species. Hitherto biologicalproperties and the chemical composition of the essential oil extracted from propolis of Korean origin are unknown. Inthis study, while searching for an environmentally friendly method to control these pests we evaluated the repellent effectsof essential oil of propolis collected from Bee Lab of Andong National University and found that it possess repellentactivity against both small hive beetle and potato tuber moth. Moreover, a total of 171 constituents of the oil were identifiedof which 6 were major compounds using GC/MS analysis. We also compared the chemical composition of this oil withthose from 2 Ethiopian regions.
        1022.
        2017.10 구독 인증기관·개인회원 무료
        It is necessary to understand of temporal and spatial dynamics by establishing a periodical monitoring system for theproper management in small brown planthopper (SBPH). A dataset is including the number of SBPHs by location, collectionmethod [aerial collection net (AeCN) or light trap (LT)] and period (May~Aug.) for five years (2011~2015), and missingvalues were imputed using multiple imputation methods. Of the 15,848 individuals collected, approximately 47% and 52.9%were collected using the AeCN and LT methods, respectively. A high incidence of migratory SBPHs was observed duringJulian days 144-166 using the AeCN method. Generally, the migratory SBPHs from China composed 39.4% of the totalpopulations of SBPHs. These results would provide valuable information to predict the incidence period of migratory SBPHsand establish a proactive management system against SBPH.
        1023.
        2017.10 구독 인증기관·개인회원 무료
        We compared the genetic structures of overwintered indigenous Korean and Chinese populations. The eight Koreanpopulations consisted of 33 haplotypes, and 16 haplotypes were newly identified. The genetic diversity of the Koreanpopulation revealed high haplotype diversity and low nucleotide diversity of 0.86 and 0.0024 on average, respectively,due to the high dispersal ability, which is similar to that of the Chinese population (Sun et al., 2015). Comparison with30 Chinese populations using a population tree showed that the Korean populations grouped with 12 Chinese populationsand that 67% were located near Jiangsu province. Moreover, the three frequent migration regions by migratory SBPH,including the Buan, Shinan and Taean counties, were grouped together with high supporting values. These results mightsupport the presence of gene flow between the Korean and Chinese populations by migratory SBPHs.
        1024.
        2017.10 구독 인증기관·개인회원 무료
        To identify genes that commonly respond to the treatment of different insecticides and are responsible for the toleranceenhancement, transcriptomic profiles of larvae treated with sublethal doses of the five insecticides were compared withthat of untreated control. A total of 117,181 transcripts with a mean length of 662 bp were generated by de novo assembly,of which 35,329 transcripts were annotated. Among them, 125, 143, 182, 215 and 149 transcripts were determined tobe up-regulated whereas 67, 45, 60, 60 and 38 genes were down-regulated following treatments with these five insecticides.The most notable examples of commonly responding over-transcribed genes were two cytochrome P450 genes and ninecuticular protein genes. In contrast, several genes composing the mitochondrial energy generation system were significantlydown-regulated in all treated larvae. Considering the distinct structure and mode of action of the five insecticides tested,the differentially expressed genes identified in this study appear to be involved in general chemical defense at the initialstage of intoxication. Their possible roles in the tolerance/resistance development were discussed.
        1025.
        2017.10 구독 인증기관·개인회원 무료
        Meteorus Haliday is a cosmopolitan genus of the subfamily Euphorinae. This genus comprises more than 330 describedspecies (Muesebeck, 1923; Zitani and Shaw 2002; Zitani, 2003; Shaw and Nishida 2005; Stigenberg, 2008; Aguirre etal., 2015). Most species of Meteorus are koinobiont endoparasitoids of Coleoptera and Lepidoptera larvae (Huddleston,1980; Shaw and Huddleston, 1991). In this study, four species of Meteorus are reported for the first time from Korea:Meteorus brevicauda Thomson, M. colon (Haliday), M. kunashiricus Belokobylskij, and M. vexator (Haliday). Diagnosis,distribution, and host information are provided for each species.
        1026.
        2017.10 구독 인증기관·개인회원 무료
        Food fortification is defined as the addition of nutrients at levels higher than those found in the original food to improve nutritional quality. Oyster mushrooms generally contain low calcium. This present study focused on the Ca absorption efficacy of Pleurotus florida using eggshell powder, oyster shell powder and agricultural lime. Various concentrations (0%, 2%, 4%, 6%, 8% and 10%) of different calcium sources were added to the rice straw – based formulation. Duration of days from inoculation to mycelial colonization, primordial formation, fruiting body development were evaluated. Furthermore, the effect of Ca sources on the total yield and biological efficiency were also noted. Results revealed that addition of Ca sources on the formulated substrates generally lengthens time of mycelial ramification, primordial formation and fruiting body development. ESP-supplemented substrate generally increased the size of the cap but not greatly affected the stipe length and diameter of the fruiting bodies. On the other hand, the influence of addition of OSP increases cap size but decreases stipe length and diameter. Finally, for the incorporation of AGL, it was observed that size of cap of the fruiting bodies generally decreased in size, shortened the stipe and influence of AGL to the stipe diameter may vary depending on the concentration. Moreover, Ca supplementation increases the yield, biological efficiency and Ca content of P. florida. The highest yield from the substrate supplemented with eggshell powder was recorded at 8% concentration with 194.80g and biological efficiency of 36.26%. Substrate with 8% oyster shell powder resulted with the highest yield of 176.80g with biological efficiency of 33.92%. For agricultural lime supplemented substrate, the highest yield was observed in 6% concentration with 186.40g and biological efficiency of 35.51%. Optimum Ca content absorbed by P. florida was recorded in 6% ESP (140mg/100g dried sample), 10% OSP (105mg/100g dried sample) and 8% AGL (170mg/100g dried sample). These findings imply that addition of Ca on rice straw-based substrate can significantly improve yield, biological efficiency, and Ca content of the fruiting bodies.
        1027.
        2017.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The purpose of this study was to investigate the effects of lumbar stabilization and sling exercise on visual analogue scale (VAS), Korean Oswestry Disability Index (KODI), and stability index (ST) in patients with chronic lower back pain (CLBP). This study included participants with a VAS scale of 6 or higher and a KOD of 20-40%. They were randomly divided into a mat group (n=15) to perform lumbar stabilization exercises and a sling group (n=15) to perform sling exercises, and then they underwent a four-week experiment. The experimental results of this study were as follows: the VAS and KODI showed a statistically significant difference (P<.05) and a larger effect size within each group after the intervention, it exhibited no statistically significant difference between the two groups (P>.05). There were significant differences in ST before and after intervention in each group (P<.05), however there was no significant difference between the groups. The present study suggest that the effects of lumbar stabilization exercise and sling exercise are similar.
        4,000원
        1028.
        2017.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Teacher quality is a topic of international concern, as it impacts student learning and teacher preparation. This study compared the undergraduate secondary science teacher preparation programs from two universities in Korea with those of Oregon, USA. We examined the programs’ structural curricular coherence, conceptual curricular coherence, and curricular balance. Structural curricular coherence was determined by examining the overarching goals of the institutions’ programs, the organization of the programs of study in terms of meeting those goals, and outside bodies of evidence. All universities were in structural coherence for various reasons. Conceptual curricular coherence was determined by examining students’ perceptions of the connection between their preparation and their clinical practice. In case of Korea, most students from both universities were not satisfied with their practical preparation. In the US, the students from both institutions felt well prepared to transition to inservice teaching. To determine curricular balance, we examined the institutions’ preparation programs looking at the credit hours taken in the four main areas of the teacher knowledge base: GPK (General Pedagogical Knowledge), SMK (Subject Matter Knowledge), PCK (Pedagogical Content Knowledge), and CK (Contextual Knowledge). The total credit hours taken in each category was very similar by country but the application and field component in the USA was far greater than those of Korea where the focus was heavily on SMK and PCK. The main reason for these may be the nations’ licensing and employment processes. Keywords: teacher quality, teacher preparation program, inservice, preservice, curricular coherence
        4,800원
        1029.
        2017.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The objective of this study was to quantify and characterize the inorganic nitrogen and phosphorus outflow loading from different water managements in paddy fields. We investigated the NO3-N, NH4-N, and PO4 in runoff from paddy fields in Iksan. The three different water management treatments were conventional continuous irrigation at 4 and 8 cm water levels, and intermittent irrigation at a 4 cm water level. The concentration of NO3-N at the early growth stage in surface water was 6.11 mg L-1, and then it gradually decreased. The downward curve increased slightly with additional nitrogen fertilization at the panicle initiation stage, and then it continued to decrease. The NH4-N concentration was 5.26 mg L-1, and that of PO4 was 0.70 mg L-1 at the early growth stage. However, the concentration of NO3-N peaked at 8.79 mg L-1 directly after transplantation and then decreased rapidly throughout the growing season. The amount of NH4-N runoff was 1.86 kg ha-1 in the plot with intermittent irrigation, and 2.0 kg ha-1 and 2.1 kg ha-1 in the plots with water depths of 4 and 8 cm, respectively. The NO3-N runoff was 7.43 kg ha-1 in the plot with intermittent irrigation, 8.62 kg ha-1 in the plot with a water depth of 4 cm, and 10.25 kg ha-1 in the plot with a water depth of 8 cm. In addition, the PO4 runoff was 0.42 kg ha-1 in the plot with intermittent irrigation, 0.48 and 0.55 kg ha-1 in the plots with water depths of 4 and 8 cm, respectively. The saving effect of irrigation water was 28.5% than that of conventional water management treatments, and the amount of nitrogen runoff was decreased by 18.5% with intermittent irrigation. However, the phosphorus runoff was not different between the different water management treatments in paddy fields.
        4,000원
        1030.
        2017.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        A study on indigenous diatoms was carried out at 10 sites from May 2014 to December 2016 in marine and freshwater in Korea. Seventeen species of diatoms are new to Korea and they are divided into 3 classes, 4 subclasses, 10 orders, 14 families, and 16 genera. The nomenclatures, references, dimensions, specimens examined, local habitat, distribution in Korea, and photograph are reported here. Seventeen species found in marine, freshwater, and brackish water showed species-specific habitats.
        4,300원
        1031.
        2017.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study was conducted to establish the optimal chemical post-activation conditions in porcine embryonic development after parthenogenesis (PA) and somatic cell nuclear transfer (SCNT) using 4 different chemical compositions (cytochalasin B (CB), cyclohexamide (CHX), demecolcine (DC), 6-dimethylaminopurine (DMAP). Porcine embryos were produced by PA and SCNT and then, cultured for post-activation with CB (7.5 μg/mL), CB (7.5 μg/mL) + CHX (10 μg/mL), CB (7.5 μg/mL) +DC (0.4 μg/mL), and CB (7.5 μg/mL) + DMAP (2 mM). In PA embryonic development, cleavage rates have been significantly higher in CB group (94.7%) and CB+DMAP group (94.1%) than that of CB+CHX and CB+DC group (88.1 and 84.3%, respectively). There have been no significant differences in blastocyst formation rates among the four groups. In cell number of blastocyst was shown in CB group (42.3%) significantly higher than CB+CHX and CB+DC group (40.6 and 40.6%, respectively). In SCNT embryonic development, CB+DMAP group (89.7%) significant differences were found on embryo cleavage rates when compared with other three groups. Blastocyst formation rates in CB+DMAP group (26.9%) were significantly higher when compared with CB, CB+CHX, and CB+DC groups (25.5, 20.2, and 22.1%, respectively). In blastocyst cell number, CB+DMAP group (41.4%) was found higher significant difference compared with other three groups. Additionally, we have investigated survivin expression in early development stages of porcine SCNT embryos for more confirmation. Our results establish that CB group and CB+DMAP group for 4 h during post-activation improves pre-implantation improvement of PA and SCNT embryos.
        4,000원
        1032.
        2017.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study examines the titles of poetry in order to analogize the original landscape of Byeolseo garden in Korea and China. This study analyzed the titles of Soswaewon 48 Poems and Humble Administrator’s Garden 31 Poems, comparing the form of the compositional form and the landscape elements of titles conveyed in them. The titles of the Soswaewon 48 Poems and the Humble Administrator’s Garden 31 Poems are made up of combinations of places, activities, meanings, and landscape elements. Soswaewon 48 Poems are composed of 「Landscape Elements + Landscape Elements」 and 「Place + Activity」, while Humble Administrator’s Garden 31 Poems are composed of 「Place + Meaning」 and 「Landscape Elements + Landscape Elements」. The Soswaewon 48 Poems clearly show the element of activity, whereas the Humble Administrator’s Garden 31 Poems show the element of meaning, which is different. Landscape elements that appear in the titles of both show more physical than symbolic elements. However, symbolic elements appear more in Humble Administrator’s Garden 31 Poems than Soswaewon 48 Poems. This is a characteristic of Chinese culture that valued Yijing, giving meaning to each component of the garden. Among physical elements, natural elements appeared more frequently in the Soswaewon 48 Poems than in the Humble Administrator’s Garden 31 Poems, whereas artificial elements appeared more in the Humble Administrator’s Garden 31 Poems.
        4,000원
        1033.
        2017.08 KCI 등재 구독 인증기관 무료, 개인회원 유료
        이 논문은 1880년대와 1890년대에 예이츠가 민속을 어떻게 활용하는지 는 탐구한다. 예이츠는 민속을 활용하여 자신이 아일랜드인임을 강조하며, 프로테스턴 트교인이면서 중산층 도시민으로서, 아일랜드독립운동에 참여하고자 한다. 아일랜드 농부들의 민속은 보편적 원시종교의 계승이며, 민속과 신비주의는 동일한 곳에서 파생 하다는 것을 보여줌으로써 자신의 아일랜드 정체성을 강조하려는 것이다. 그는 농부들 과 자신이 같은 신비주의적이고 전통적인 신바주의를 공유한다고 강조함으로써 자신 과 농민층과의 연결 짓고 자신의 아일랜드정체성을 갖고자 한다. 문화에 활력을 불어 넣는 예술가로 자처하는 그는, 원시종교의 영항을 보여주는 것 같은 특징을 강조하여 자신과 농산층 사이의 고리를 만듦으로써, 힘을 얻고자 한다.
        6,700원
        1034.
        2017.07 구독 인증기관·개인회원 무료
        In response to growing instability and a perceived over-commercialization also of luxury brands, there is a trend among consumers to search for meaning and for experiences that feel genuine. The “humanization” of brands may feed the consumers growing desire for authenticity. This paper combines the brand personality concept and brand anthropomorphization and introduces the notion of personality-driven brand management especially for luxury brands and high-end cultural and creative businesses. After an introduction into the concept of brand personality, and with reference to identitydriven brand management, we explain what personality-driven brand management actually means. When the focal point of brand management shifts to the enlivened brand, the brand personality becomes the main source of inspiration for brand-building and influences all branding decisions. With personality-driven branding, managers may leverage the full potential of brand anthropomorphization. For instance, it can help to turn the brand into a strong character, which can spark the employee’s enthusiasm and thus also the customer’s passion for the brand. As a prerequisite of (internal) brand anthropomorphization, managers need to decide what kind of person they would like their brand to represent. For this purpose, they can consult a framework of brand personality dimensions for some guidance. A central part of this paper is a study about the major dimensions of luxury brand personality. Results suggest that there exist five distinct luxury personality dimensions including tradition, modesty, elitism, eccentricity, and sensuality. They help brand managers to develop distinct brand personalities by encouraging them to decide between contrasting traits. After presenting the major strategies to bring a luxury brand personality alive, the paper discusses the benefits of personality-based brand management and concludes with some major lessons learned.
        1035.
        2017.07 구독 인증기관·개인회원 무료
        One specific manifestation of CSR is the solicitation of donations in collaboration with an NGO. Especially in an online environment, companies can easily control if they present donation options to consumers either before or after the actual purchase moment of their products. The aim of this paper is to investigate how the sequence of purchase and donation requests in the customer journey influences the willingness to donate to a charitable cause and the potential revenues for the seller. As theoretical frame, we use two related concepts of moral self-regulation, namely moral licensing and moral cleansing. We assume that consumers spend a higher sum on a luxury product after donating to an NGO (moral licensing) and vice versa donate a higher sum to charity after purchasing a self-indulgent product (moral cleansing). While we do not consider luxury products as morally questionable per se, prior research has shown that consumers repeatedly feel bad after purchasing a luxury item. Our results indicate that the moral cleansing effect is present in our experiment. On average, participants who first indicate their WTP for a luxury product are subsequently more prone to donating money to an NGO. We could not observe a moral licensing effect at large. Both conditions lead to comparable mean WTP measures, hence to similar total potential revenues. In general, our results indicate that both parties profit the most, if donation options are available after purchase decisions.
        1036.
        2017.07 구독 인증기관·개인회원 무료
        On the one hand, organic food consumption has emerged as a rapidly growing consumption trend, juxtaposed against the unsustainability of industrialized food provisions. On the other hand, recent reports highlight that premium food consumption is one of the fastest growing luxury market segments worldwide. This paper draws on the theory of social practices in order investigate how organic food consumption can be understood as an emerging luxury fashion trend, comprised of multiple interrelated ‘nexuses of doings and sayings’ that represent the elements of, and situated within the broader context of consumer culture. In this endeavour, we have conducted a situated investigation of organic food consumption in South Korea. Our findings illustrate that Korean consumers engage in organic food consumption not merely for their superior health benefits or sustainability concerns. Instead, organic consumption conveys three distinct consumption value types – namely, functional (e.g., superior quality), experiential (e.g., feeling better about themselves because they purchase eco-friendly produce), and symbolic (e.g., allows them to convey their social status). Importantly, when these value types are taken together, they closely resemble the value derived from luxury fashion, which lead us to the conclusion that organic food consumption can be conceived as a particular type of luxury fashion trend. The paper concludes with the discussion of theoretical contributions and managerial implications.
        1037.
        2017.07 구독 인증기관·개인회원 무료
        The approach will be to study the fast evolving use of technology in fashion, especially related to creating innovative materials in the clothing business. From discussing nano technology as well as embedded sensors, we shall try to take a look at the evolution of technology in fashion garment construction. Special mention will be given to companies like Intel who are working with designers to create innovative fabrics and material prototypes. We shall also touch upon the use of technology to create unique and rare products that cannot be recreated and hence have a lot of value associated with them.
        1038.
        2017.07 구독 인증기관·개인회원 무료
        Much of the sustainability research has orientated around the production side of the business model, changing a consumer’s consumption pattern, such as extending the usage of a product and reducing the frequency of purchase and even promoting shared use, is now being recognised as a critical facet of working towards sustainability. The focus on the consumer perspective, their usage and response to alternative modes of garment use is under represented in the research to-date, which has predominantly focused on the point of design or disposal. Employing a multi-method qualitative study, this research engages with consumers to build the critical insights currently pertinent but neglected in shifting consumers towards more sustainable fashion consumption practices. Fashion management is important as evidenced by a global garment industry valued at around US $1.7 trillion and employing approximately 75 million people (Fashion United; International Labour Organisation). However, there are significant environmental costs from resource inputs, manufacture, use and disposal of clothing. This impact occurs while around only 30% of clothing, valued at around £4000, in our wardrobes was worn in the last year (Williams, 2016). Coupled with an increase in clothing purchases, this has led to the phenomena of disposing of garments that may only have been worn a few times. Disposal of clothing is a key tenet of sustainability, with high volumes of purchases propelled by discourses of “fast fashion” (Bianchi and Birtwistle, 2010) resulting in approximately one million tonnes of clothes being disposed annually in the UK (Defra, 2009). Whilst a need for consumer behaviour change is clearly identified for systemic change within fashion management, little insight is provided as to how this can be facilitated. From a production and retail perspective, sustainable clothing discussions have been appropriated into mainstream retail practice (in brands such as People Tree, Patagonia, Everlane, H&M) however one of the presented barriers of a mainstream adoption of this approach, is the lack of trust and weak incentives for consumers. With the premise of extending understandings beyond interested niche fashion groups to mainstream society, we explore tensions and opportunities in extending clothing acquisition practices towards a circular approach. Focusing on fashion consumers (considered as purchasing one fashion item per week) we carried out a multi-method ethnographic study over six months to intervene and challenge consumer fashion consumption habits. We augment the conventional model of fashion consumer behaviour of ‘buy-own-dispose’ and contribute an emergent understanding of the challenges, barriers and opportunities of sustainable clothing consumption and the implications for fashion management.
        1039.
        2017.07 구독 인증기관 무료, 개인회원 유료
        The phenomena of fashionable hijabi - headscarf-wearing women - who crowded social media has been seen in the past three years. Social media is progressively penetrating daily media using (Hinton & Hjort, 2013). Indonesian hijabis also use social media to show her creativity in styling their outfit and hijab and share it to others thus like-minded people are inspired to do the same thing too, to combine the fashion and faith. Indonesia, as the largest Muslim majority country has benefited this booming of hijab fashion in articulating the Muslim lifestyle. This trend is triggered by 30 young Muslim women who then formed Hijabers Community. One of them was Ria Miranda, who is known as one of hijab fashion movers in Indonesia, is then now a prominent Muslim fashion designer in Indonesia. Ria Miranda is actively using social media for her marketing strategy from the booming of blog, Facebook, Twitter then now Instagram and the newest one is YouTube. Her team is using many forms of social media to engange with customers. She has her own Instagram under the name @riamiranda which has more than 500.000 followers as for personal branding including her daily activities, her family story which is considered now as "family goals" and also her designer life. Her husband under the name @pandurosadi serves as her co-branding which sometimes tell a "behind-the-scene" of her designer wife's activities, his family and his romantic words to her wife. She also has an instagram as for the information about her brand named @inforiamiranda which has more than 80.000 followers. She builds a very good relationship with her customers who then claimed to be Ria Miranda Loyal Customer or RMLC. These customers are die-hard fans who always hunt her products and they also sometimes serve as word-of-mouth on their social media platform especially on Instagram. They always wear Ria Miranda’s products and post their photos under the hashtags that of Ria also uses, they also put their biodata as “Ria Miranda Loyal Customers” which becomes a pride for them. Ria Miranda uses a several hashtag to differentiate her timeline feeds and the most used ones are #riamirandastyle, #RMLC and #riamirandasale. These hashtags are also used by unofficial sellers of her products because her producst are not easy to get thus there are many people who sell their items to others. Apart from only selling her fashion products, Ria tells a story, she tells her lifestyles as her digital strategy engagement. That is what Indonesian people are looking for, a role model. Her product was once only women’s clothes but now it also ranges to accessories such as eyeglasses, necklaces, shoes and bags. It is not only designed for women but also kids and the newest one is for men. So it is a family-package brand. In 2016, she makes several activations including private preview collection show to several big cities around Indonesia that has its store branches and this program also included to invite her customers to travel together and it ended up with fashion show and bazaar. No need to explain, her products were all sold out in minutes. Other events are Ria Miranda Trend Show which is an annual event, this year is the forth time. It was held on December for two days, not only about fashion show but also talkshows about trend in fashion, beauty, e-commerce, lifestyle, music and family. Before this main event, it held several pre-events about Beauty and Make Up class and talkshows about Fashionpreneur that were also crowded by her customers. The most interesting was that it also made a challenge in Instagram called #30dailychallenges that has been used for more than 5.000 posts in Instagram. This program was about a challenge to post our photos on Instagram with several thematic topic such as about the style, hijab outfit of the day that mostly knonw as #HOTD and other daily activities related to Ria’s products and other products that are collaborated with her such as cosmetics and e-commerce. Ria can be said as a good designer in Indonesia. I have a high curiosity about how she can make her customers loyal to her and always want to buy more and more. Besides that she made a good and high quality product, her clothes are not cheap but her customers are always willing to buy and even compete to have her products. They have created many words that are only understood among them, we need a dictionary to know the meaning of them such as #PPCi, #RMLCii, #RMTSiii. I want to analyze them too. This research will employ a qualitative research method which will use more words than numbers (Stokes, 2003) with non-participants observation and visual semiotics analysis. Semiotics is the study of signs that is useful to interpreting the text (Berger, 2014; Howells, 2003; Jensen & Jankowski, 1991; Stoke, 2003). In here I will analyze the Instagram's photographs, captions and also the hashtags that contain meaning behind their usings. Globally, Instagram has reached 500 million users and Indonesia is ranked as the third countries with most users after Japan and Brazil. 89% of instagram users are between 18 – 34 years old and dominated by women with a portion of 63% (Edwin, 2016). Instagram helps designers to show their product freely and got global exposure as long as they can provide a good quality of photos. Fashion and technology are the most popular products among Indonesian Instagram users and they must have ever made a shopping experience from their Instagram’s brands they follow. Apart from that, Indonesians use instagram to find inspiration, share their travel experience and to find information about new trends. I also use in-depth interview to understand more about this brand. I have been able to interview her husband who serves as Business Development and who creates the strategy behind this brand. I want to know deeper about the digital strategy of Ria Miranda brand as it is actively using social media to engange with customers and how it creates consumer culture for fashionable hijabi. Consumer culture is simply the tendency of people who consume what is available on the market through different types of shopping platforms such as on the Internet, retail and shopping malls (Lury, 2011). This research’s goals are to examine the digital strategy of Ria Miranda and team that has been used on Instagram. I hope that this research will contribute to the way how we use social media to make a profit, share positive things and to know more about the new digital strategy. The future work will be possible to analyze about YouTube video that Ria Miranda has newly engaged with.
        3,000원
        1040.
        2017.07 구독 인증기관·개인회원 무료
        Prolonged observations of fashion students highlighted a limited understanding of garment construction quality, technical knowledge and skills, timescale boundaries, and a lack of confidence to experiment with construction techniques; it was the realisation of these issues which initiated a study to revitalise and enhance sewing skill capability through a purposely designed resource tool. While originally developed to be used by fashion design students the resource tool when fully developed would also be useful for craft dressmakers to develop and enhance their skills and expertise. In the fashion student context an extensive literature review substantiated the observed sewing skills which was also verified by further industry personnel through interviews. While the salient points from the literature review and interviews are given the main purpose of this paper is to outline the development stages of the proposed resource tool which was designed to serve as an aid to revitalise and enhance garment construction knowledge, skills and expertise. The resource samples were inspired by clothing collections held in two UK archives thus offering an opportunity to revitalise some of the more complex construction techniques that are no longer used in modern mainstream fashion. The usefulness of the resource tool is also given along with future developments to improve the system.