Purpose – This study examined the relationship between individual creativity and its related variables to observe how individual creativity contributes to organizational performance. In addition, this study strived to explore how to maximize the utilization of individual creativity and innovate the structure of the organization itself so that teams and organizations can respond more effectively to new rising trends. this study aimed to examine whether the value congruence between individuals and organizations (propensity congruence, goal congruence has a significant impact on knowledge sharing and innovation behavior as dependent variables by exerting individual creativity and synergy as independent variables. Research design, data and methodology – SPSS 24.0 program were used to analyze the data. Descriptive Statistics and correlation analysis were performed, and the reliability factor (Cronbach's ⍺) was calculated. Afterwards, we analyzed the moderating effects of structural equation model analysis and hierarchical regression analysis. The number of samples used in the study were 309 copies. Results – First, Individual creativity had a positive effect on knowledge sharing and innovative behavior. In other words, it was confirmed that decision-making processes fused with individual creativity could create an atmosphere of knowledge sharing and transform the organization. Second, value congruence adjusted the influence of individual creativity on knowledge sharing and innovation behavior. Conclusions – First, it is important for managers to recognize the value and secure the pool of creative talents who will be a potential future basic source of organizational success and competitive advantage. Second, managers should be able to identify those with creative talents and expertise, and use them to increase their knowledge sharing performance, while also developing emotional and motivational creativity. Third, in order improve knowledge sharing performance, managers should pay attention to the emotional aspect of creativity. Fourth, managers should strive to create an environment that is beneficial for the reinforcement of individual self-management capabilities. Fifth, managers should be able to develop decision-making processes to develop potential creativity and encourage creative thinking, opinions, or solutions. Sixth, managers should promote the dissemination and integration of new knowledge based on the creative views and attitudes of team members.

The objectives of this study were to evaluate total phenolic content (TPC) and individual phenolic compounds in leaves of perilla genetic resources, assess whether they could be used as distinguishing factor among germplasms, and evaluate their relationship with some quantitative and qualitative morphological characters. TPC and individual phenolic compounds were determined using Folin-Ciocalteu method and UPLC-PDA system, respectively. Wide variations in TPC (7.99 to 133.70 ㎎GAE/g DE), rosmarinic acid (ND to 21.05 ㎎/g DE), caffeic acid (ND to 1.17 ㎎/g DE), apigenin- 7-O-diglucuronide (ND to 2.21 ㎎ luteolin equivalent (㎎LUE)/g DE), scutellarein-7-O-glucuronide (ND to 5.25 ㎎ LUE/g DE), and apigenin-7-O-glucuronide (ND to 2.81 ㎎ LUE/g DE) were observed. Intensities of green pigment at abaxial and adaxial leaf surfaces were positively correlated with phenolic compounds whereas leaf length and width had negative correlation. Purple pigmented accessions were shorter in leaf length and width but exhibited higher amount of phenolic compounds compared to green pigmented accessions in most cases. Leaf shape was not related with content of phenolic compounds, color of leaves, and length/width of leaves. TPC and individual phenolic compounds along with morphological characters could be useful distinguishing factors for perilla genetic resources.

Purpose: Online and social media and mobile shopping are increasing and companies are required to provide personal information in order to supplement the non-invasive characteristics of the channels. With the increased provision of personal information, consumers' personal and social concerns about the prevention of personal information infringement are also increasing, and in response, personal or opt-in marketing has emerged to compensate for reckless information abuse. Despite the background of this emergence, the existing prior studies are limited to ignoring the negative feelings of consumers in the real world, including only the net function and positive effect of the opt-in mail. Research design, data and methodology: The research framework was intended to utilize the impact of human marketing activities on consumer attitudes combined with positive and negative factors. Factors that positively affect attitudes toward permation marketing were presented, such as informality, and perceived risks were presented as negative impact factors. Also, based on previous prior research, the prior factors of opt-in marketing were to present the effect on purchase intent through the medium of attitude toward opt-in marketing. Results: In this study, we used the framework of a two factor theory to address positive and negative factors as a leading factor in the customer attitude toward opt-in mail advertising, and as a result, functionality and personalization have a positive effect on customer attitude and perceived risk have a negative impact on customer attitude. In addition, it was confirmed that the customer attitude formed this way affects the intention to purchase again. Conclusions: This study suggests that we have demonstrated that marketing, an opt-in marketing that has been recognized as part of marketing that is deployed after obtaining customer consent, has been applied without any other marketing methodology. E-mail advertising at this point also provides practical implications that the system safeguards are in place under an opt-in protocol or system, and that even if an e-mail advertisement is carried out, customers will need to look at the level of awareness about the risks, and suggests that they need to consider the customer’s journey that could lead to purchase at the content level.

With the recent global urban issues such as climate change, urbanization, and energy problems, the smart city was proposed as one of the solutions in urban planning. This study introduces the smart city initiatives of South Korea by examining the recent history of smart city policies and their limitations. This case study reflects the experience of one of the countries which thrived to building smart cities as their national key industries to drive economic growth. It also analyzes the trends of the smart city using big data analysis techniques. Although there are obstacles such as economic recession, failing to differentiate from the U-city, low service level than expected smart functionality, We could recognize the current status of the smart city policies in South Korea such as 1) Korean smart city development projects are actively implemented, 2) public consensus suggests that applying advanced technology and the active role of government need, 3) a comprehensive and strategic approach with the integration and application of advanced technologies is required as well, 4) investment by both private and public sectors need to deliver social improvements. This study suggests future direction of smart city polity in South Korea in the conclusion.

본 연구는 건강검진 목적으로 시행된 관상동맥 CT에서의 성별, 연령에 따른 관상동맥질환 발견율에 대 한 유용성과 글루코스, 총 콜레스테롤, 내장지방, 체질량지수, 중성지방, 고밀도지단백질(HDL), 저밀도지단백질(LDL) 각각의 인자들과 관상동맥질환과의 관련성에 대해 알아보았다. 총 299명의 수검자를 대상으로 후향적 분석을 실시한 결과 관상동맥질환 발견율에 대해서는 남성, 50세 이상에서의 유병율이 높은 것으로 나타났으며, 통계적으로 유의성을 보였다. 특히 남성의 유병율(37.9％)은 여성의 유병율(17.0%) 보다 약 ２배가 높은 것으로 확인되었다. 또한 관상동맥질환과 관계되는 혈액학적 요인으로는 글루코스와 고밀도 지단백질(HDL)이 통계적으로 유의성을 보였다. 관상동맥질환의 예방 및 관리를 위해서는 글루코스와 고밀도지단백질(HDL)의 조절이 필요할 것으로 보이며, 다른 혈액학적 인자들과는 통계적으로 유의성은 낮았지만, 관상동맥질환에 대한 관리의 필요성이 확인되었다. 주요 결과로서 선별검사 목적으로 관상동맥 CT의 사용은 방사선 피폭 등의 문제점으로 인해 수검자의 성별, 나이를 고려하여 시행하는 것이 좋을 것으로 생각되며, 관상동맥 CT 시행 이전에 비침습적인 방법들의 선행검사를 통한 관상동맥 질환 검사가 필요함을 제안한다．

본 연구는 Rib Rando Phantom을 이용하여 겨드랑 첫 번째, 두 번째 갈비뼈 골절이 선예하게 나타나는 영상의 검사방법을 연구하였다. 팬톰의 자세와 엑스선관 각도를 수직, 머리쪽 5°, 다리쪽 5° 로 변경하여 검사 하였다. 획득한 영상을 방사선사가 주관적으로 영상평가 하였으며, 평가 데이터를 SPSS ver. 3.0으로 분석 하였다. ImageJ Program을 이용하여 신호대잡음비(SNR)를 계산하였다. 그 결과 Cronbach Alpha 값이 0.789 로 유의하게 높았다. 신호대잡음비(SNR)의 결과는 갈비뼈 앞쪽의 경우 엑스선관을 머리쪽으로 5° 기울여 검사 시 6.038, 갈비뼈 뒤쪽의 경우 엑스선관을 다리쪽으로 5° 기울여 검사 시 7.860으로 가장 높았다. 겨드랑 갈비뼈의 촬영기법으로 앞쪽 검사는 골절된 부위를 거상하고 엑스선관 각도를 머리쪽으로 5° 주며, 뒤 쪽 검사는 골절된 부위를 밀착하여 엑스선관 각도를 발쪽으로 5° 기울여 검사한다면 선예한 영상을 얻을 수 있을 것으로 사료된다.

임상에서 사용하는 진단 검사 장치인 전산화 단층촬영기와 자동화된 설계 소프트웨어(MediACE 3D Prog ram), 3D 프린터로 손목 보조기를 제작하고자 하였다. 전산화단층촬영기로 상지의 Dicom 파일을 획득한 후 MediACE 3D Program을 통해 손목 보조기를 디자인하여 "STL(stereolithography)"파일을 만들었고, 디자인된 손목 보조기는 3D 프린터를 이용하여 인쇄하였다. 3D 프린팅 기술로 제작된 손목보조기의 효용성 검증을 위해 뼈와 피부에 가해지는 압력 및 보조기의 스트레스 분포를 유한요소해석으로 나타내었다. 손목 보조기를 제작할 때 유한요소해석의 결과를 가지고 뼈와 피부가 압력에 의한 손상과 보조기의 파손이 자주 일어나는 부위를 보강하여 손목 보조기를 제작할 수 있을 것이라고 기대된다.

Sclerotinia rot, caused by Sclerotinia sclerotiorum, is a devastating disease that poses a serious threat to perilla production in Korea. Identifying effective sources of resistance offers long term prospects for improving management of this disease. Screening disease resistant genetic resources is important for development of disease-resistant, new cultivars and conduct related research. In the present study, perilla germplasm were screened in vitro against S. sclerotiorum using detached leaf method. Among 544 perilla accessions, two were highly resistant (IT226504, IT226533), five were resistant (IT226561, IT226532, IT226526, IT226441, and IT226589), five were moderately resistant (IT226525, IT226640, IT226568, IT220624, and IT178655), 16 were moderately susceptible, 31 were susceptible, and 485 were highly susceptible. The resistant accessions in this study could serve as resistance donor in the breeding of Sclerotinia rot resistance or subjected to selection procedure of varietal development for direct use by breeders, farmers, researchers, and end consumers.

This study investigated a suitable method that could be applied for Asian chain fern [Woodwardia japonica (L. f.) Sm.] to propagate gametophytes and promote sporophyte formation. The gametophytes used in all experiments were obtained from germinated spores in vitro and were subcultured at 8-week intervals. The most appropriate media for gametophyte propagation was identified by culturing 300 ㎎ of gametophyte in Murashige and Skoog (MS) basal medium (1/8, 1/4, 1/2, 1, 2), and Knop medium for 8 weeks. As a result, fresh weight of the gametophyte was increased by 56.7-fold on MS medium. Moreover, antheridium formation as well as gametophyte growth was improved on MS medium, especially. To improve the sporophyte formation ex vitro, 1.0 g of gametophyte was ground with distilled water and spread on eight combinations onto four different culture mediums, such as bed soil, peat moss, perlite and decomposed granite. Then generation and growth of sporophytes were investigated after cultivation for 10 weeks. As a result of this experiment, peat moss had a promotive effect of sporophyte formation at single-use and mixed culture soils. In particular, a mixture of bed soil, peat moss and perlite in a 1:1:1 ratio (v/v/v) led to the accelerated formation (782.5 ea/pot) and the frond growth of sporophytes. This included increases in length and width of fronds. However, promotive effect of gametophyte growth and sporophyte formation was not found at single-use and treatment with high ratio of bed soil.

Cryopreservation is one of the ideal and suitable methods for long-term storage of plant germplasm. The plant contaminated with diseases and pathogens are decreased the multiplication rate, survival rate and high quality of plants after cryopreservation. The aim of this work was to improve a micropropagation method for lily in Korea, which is indigenous plant. In the last process of rinsing scales after surface-sterilization, we tried to control the diseases and pathogens lived within the tissue by rinsing in 0.03% sodium hypochlorite (NaClO) instead of sterile distilled water. Bulb scales of Lilium were cultured in vitro on MS medium supplemented with Plant Preservative Mixture (PPM). The results showed that L. tsingtauense accessions were observed ranged from 53.9 to 100% with a mean value of 76.8% and L. hansonii accessions were checked from 84.5 to 85.5% with a mean of 85% survival rate. The newly small bulb formed from bulb-scales was transferred to MS medium. We checked the presence of microorganisms and survival rate after 3 weeks in culture after examination of bacterial incidences. The results indicated that the non-contamination rate were shown ranged from 75.0 to 94.1% with mean value of 83.2% in L. tsingtauense species, and that L. hansonii were observed 85.1 to 91.7% with mean value of 88.4%. This study will provide a valuable basis for establishment of effective axenic cultures for in vitro micropropagation of Korean native lily species.

Purpose : We will develop the distribution method of wide oil extract technology to develop repellent using this technology and study mosquito repellent persistence. Research design, data and methodology : A positive control group containing purified water, ethanol and picaridin was prepared, and the experimental control group was prepared in the same proportion as the positive control group, and 0.6% of broad oil was added. The results were summarized using the calculation method according to the avoidance effect and statistically tested by t-test using the excel statistics program. Results : Experiments on skin surface area and voice control of participants showed that men had 8.9% wider skin surface area than women, and voice control tests showed that women were bitten by mosquitoes five times more than men. Both the positive and the experimental control groups had a valid duration of up to three hours, but from the time of five hours, the positive control group had 77% and the experimental control had 90%, indicating a difference of 14.4% over the positive control group. Conclusions : The mosquito repellents developed in this study on the basis of safety and continuity are cost-effective in terms of mosquito repellent, and in addition fragrance, odor removal, perfume, ink, skin care and massage effect.

두 층의 섬광체와 각 층별 서로 다른 반사체의 사용과 섬광체와 감마선의 상호작용으로 발생한 빛 신호 를 측정하기 위한 광센서로써 실리콘광전증배관(Silicon Photomultiplier, SiPM)을 사용하여 반응 깊이를 측정하는 검출기를 개발하였다. 층별 섬광 픽셀의 반사체의 종류를 다르게 사용함으로써 획득한 신호를 바탕으로 영상을 재구성할 경우 모든 섬광 픽셀이 서로 다른 위치에 기록되는 특징을 활용하여 섬광 픽셀과 감마선이 반응한 위치를 추적하였다. 아래층은 거울반사체를 사용하였으며, 위층은 난반사체를 사용하여 SiPM에서 획득되는 신호의 크기를 다르게 처리하였다. 섬광체 사이와 SiPM과 연결되는 부분은 광학적으로 연결되도록 광학 그리즈를 사용하여 급격한 굴절률 변화를 감소시켰다. 16개의 SiPM에서 획득한 신호는 앵거 방정식을 사용하여 4개의 신호로 감소시켰으며, 이를 사용하여 영상을 재구성하였다. 두 층으로 구성된 모든 섬광 픽셀이 재구성된 영상에 나타났으며, 이를 통해 섬광 픽셀과 감마선이 반응한 층을 구분할 수 있었다. 서로 다른 반사체를 사용하여 두 층의 반응 깊이를 측정하는 검출기를 전 임상용 양전자방출단 층촬영기기에 적용할 경우 관심 시야 외곽에서 나타나는 공간분해능의 저하 현상을 해결할 수 있을 것으로 판단된다.

This study aims to investigate the effects of market commonality and resource similarity on price competition and the recursive consequences in the Korean lodging market. Price comparison among hotels in the same geographic market has been facilitated through the development of information technology, rendering little search cost of consumers. While the literature implies the heterogeneous price attack and response among hotels, a limited number of empirical researches focus on the asymmetric and recursive pattern in the competitive dynamics. This study empirically examines the price interactions in the Korean lodging market based on the theoretical framework of competitive price interactions and countervailing power. Demonstrating superiority to the spatial lag model and the ordinary least squares in the estimation, the results from spatial error model suggest that the hotels with longer operational history pose an asymmetric impact on the price of the newer hotels. The asymmetry is also found in chain hotels over the independent, further implying the possibility of predatory pricing. The findings of this study provide the evidence of a hierarchical structure in the price competition, with different countervailing power by the resources of the hotels. Theoretical and managerial implications are discussed, with suggestions for future study.

In the past, the South Korean government made various efforts to attract Chinese tourists, resulting in gradually more inbound tourists. In 2016, the number of Chinese tourists to South Korea peaked at 8.06 million and became the top source market. Nevertheless, increasing numbers of consumers choose to adopt the mobile payment tool instead of cash and credit cards in modern times with developed IT services. Research design, data, and methodology: IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used to analyze the data, which was collected from hotel employees in China from March 25 to May 10. Results: First, Interactivity, security, convenience, local information supply and user interface had positive effects on satisfaction and reliability. Second, it was believed that the convenience of Alipay played a positive role in increasing reliability and satisfaction through verification. Third, the role of use rate was found to be important in the development of Alipay functions. Conclusions: Based on the result, an analysis on the development of the Alipay market and the use of Alipay in South Korea is warranted. Furthermore, this paper will serve as a basis for flexible strategic plans for the development of Alipay and SMEs in South Korea.

본 연구에서 서로 다른 양성자 에너지를 사용하여 핵반응에 의해 생성된 감마선의 차이를 통해 고에너 지 양성자 Pb(p, nx) 핵반응에서 생성된 동위원소를 식별하는 방법을 제안했다. 한국원자력연구원의 100-M eV 양성자 선형 가속기에서 생성된 고에너지 양성자를 이용하여 실험을 수행 하였다. 양성자 핵반응을 통해 생성된 다양한 핵종에 의해 생성된 감마선은 HPGe 검출기로 구성된 감마선 분광법 시스템을 사용하여 측정되었습니다. 감마선 표준선원은 감마선 검출기의 정확한 에너지교정 및 효율측정을 위해 사용되었습 니다. 제안한 방법을 위하여 동일한 천연 납 시료에 서로 다른 100 및 60 MeV 양성자 에너지빔을 사용하였다. 이 방법은 동일한 시료에서 발생되는 감마선들을 서로 비교함으로써 생성된 핵종들을 확인하는데 매우 효과적임을 알 수 있었다. 이 연구의 결과는 향후 다른 양성자 핵반응 결과를 얻는데도 매우 효과적으로 적용될 것이라 생각된다.

X-선을 이용한 영상은 진단에 필수적인 요소지만 영상에서의 noise발생이 불가피하다. 이를 보완하기 위해 환자의 피폭선량은 낮추면서 영상의 질은 높여주는 total variation (TV) 알고리즘이 제시되었다. 본 연구의 목적은 시뮬레이션을 통해 부가 여과판의 두께에 따라 방사선 영상 촬영 시 영상의 화질에 미치는 영향 을 확인하고, TV 알고리즘의 유용성을 평가하는 것이다. 부가 여과판의 두께변화에 따른 각 알고리즘 적용 시 Geant4 Application for Tomographic Emission (GATE) 시뮬레이션 영상을 이용하여 Polymethylmethacrylate (PMMA) 팬텀의 실제 크기, 모양과 재질을 동일하게 하고 대조도 대 잡음비 (contrast to noise ratio, CNR)과 변동계수 (coefficient of variation, COV)값을 비교하였으며 그 결과 TV 알고리즘 적용 시 CNR 값이 가장 높고 COV 값이 가장 낮다는 것을 확인할 수 있었다. 또한, 모든 알고리즘에서 0 mmAl을 사용할 경우 가장 우수한 CNR과 COV값을 얻을 수 있었다.

Skull X-ray 영상에서 노이즈의 발생은 불가피하며, 이는 영상 화질과 진단 정확도를 저하시키고 디지털 영상 장치의 특성상 오류를 증가시킨다. 이러한 노이즈는 선량을 증가시키면 쉽게 감쇠되긴 하지만 환자가 받는 피폭선량이 더 큰 문제를 야기할 수 있다. 그래서 선량문제를 해결하고 동시에 노이즈를 줄이기 위해 저선량에서 노이즈 감소 알고리즘이 활발히 연구되고 있는데, 초기에 개발되고 널리 사용되어진 median filter와 Wiener filter는 노이즈 감소 효율이 떨어지고 영상경계에 대한 정보가 많이 손실된다는 단점이 있다. 본 연구의 목적은 이전 노이즈 감소효율의 문제점을 보완할 수 있는 total variation (TV) 알고리즘을 sku ll X-ray 영상에 적용하여 정량적으로 평가하고 비교를 하는 것이다. 이를 위해 Siemens사의 X-ray 장치를 사용하여 성인 skull을 모사할 수 있는 팬텀을 통해 다양한 관전압과 관전류량을 사용하여 실제 skull X-ray 팬텀 영상을 획득하였다. 또한, 각각의 팬텀 영상에 noisy image, median filter, Wiener filter, TV 알고리즘을 적용하였을 때의 대조도 대 잡음비 (CNR)와 변동계수 (COV)를 비교 측정했다. 실험 결과 TV 알고리즘을 적용하였을 때, 모든 조건에서 CNR와 COV 특성이 우수함을 확인할 수 있었다. 결론적으로 이번 연구를 통해 TV 알고리즘을 사용하여 영상의 질을 높일 수 있는지에 대해 확인해 보았고, 이론적으로 CNR 값은 관전류량이 증가할수록 노이즈가 감소함으로 인해 증가하는 것을 알아볼 수 있었다. 반면에, COV는 관전 류량이 증가할수록 감소하였으며 관전압이 증가하였을 때 noise는 감소하고 투과량이 증가하여 COV가 감소하는 것을 알아볼 수 있었다.

본 연구에서는 20대 초반의 남, 여를 대상으로 초음파 방식으로 측정된 골밀도와 신체조성 및 배근력의 관계에 대해 알아보았다. D대학에 재학 중인 61명의 학생에 대해 IRB 승인과 참여자 동의 후 설문조사, 초 음파방식 골밀도 및 신체조성, 배근력을 측정하였다. 골밀도는 주로 사용하는 측 종골을 측정하여 T-값을 두 그룹(T-score≥-1.0; T-score＜-1.0)으로 나누었다. 생체전기 저항법을 이용하여 신체조성을 측정하였고, 배근력은 2회 측정하여 평균값을 구하였다. 모든 통계분석은 SPSS ver. 22.0 을 사용하여 실시하였다. 신체 활동 또는 체질량지수가 증가할수록 골밀도 및 신체조성의 근육량도 증가하였다. T-값이 높은 그룹이 낮은 그룹 보다 신체조성의 근육량 및 골격근량, 신체발달이 높았지만 통계학적인 유의성은 없었다(p>0.05). 배 근력에서도 T-값이 높은 그룹이 낮은 그룹 보다 높았다(101.1 vs. 92.1, p=0.308). 남, 여그룹에서 골밀도 T- 값과 신체조성의 골격근과 근육량은 보통 수준의 유의한 양의 상관성을 보였고(p<0.05), 배근력은 신체조성의 골격근과 근육량, 신체발달에서 골밀도 보다 높은 유의한 양의 상관성을 보였다(p<0.001). 여자그룹이 남자그룹 보다 골밀도 T-값과 신체조성의 골격근과 신체발달에서 높은 상관성을 보였다. 남자 그룹에서 배근력과 골밀도의 T-값과는 유의한 상관성을 보이지 않았지만(r=0.176, p=0.319), 여자 그룹에서는 보통 수준의 유의한 상관성을 보였다(r=0.591, p=0.001). 이상과 같이 초음파 방식으로 측정된 골밀도와 신체조성, 배 근력은 상호 유의한 관련성을 보였다.

건강증진센터를 방문한 환자를 대상으로 CT 지방측정 위치에 따른 내장지방 면적과 Inbody로 측정한 내장지방 면적의 차이를 비교하여 보았다. CT 지방측정에서 L4-5와 CT Umbilicus 위치에서 측정한 내장지방 면적은 남·여 성별에 다른 차이는 없었다. 또한, CT 지방측정 위치에 따른 내장지방 면적과 Inbody로 측정한 내장지방 면적과의 상관관계에서 CT 내장지방 면적과 Inbody로 측정한 내장지방 면적 간의 차이가 없 었다. CT 내장지방 측정 위치는 남자 L4-5, L5-S1 위치, 여자 L3-4, L4-5, L5-S1, Umbilicus 위치에서 높은 상관관계를 보였다. Inbody 내장지방 면적과 CT 내장지방 면적 관계 간의 연구를 할 때 CT L4-5 위치의 내 장지방 면적과 비교하는 것을 제안한다.

Purpose - This study focuses on the continuance intention of O2O fresh agricultural products e-commerce. By literature review, this paper looks through the classical theories which are often applied to study use behavior and continuance intention on the electronic commerce area. Ultimately based on the expectancy theory, Technology acceptance model, success model as well as trust model, a model of the continuance intention of fresh products O2O electronic commerce application is established. Research design, data, and methodology - Among users Chinese consumers have been chosen who have use experience as the research objects. From October 2, 2018 to November 2, 2018, 685 questionnaires in total were collected by the online release and collection. Expect for the negative questionnaires, the remaining 650 pieces of data are statistically analyzed. The collected data were firstly be analyzed by SPSS Ver. 25 on its frequency, reliability and exploratory factors. Then AMOS Ver. 25 is applied to the Confirmatory Factor Analysis, Discriminant Validity and hypothesis testing of the Structural Equation Modeling. Finally, the following research conclusions could be obtained from the hypothesis testing. Results - Firstly, in the extended IS model, quality factor for hypothesis testing, service quality, information quality and delivery quality have obviously present positive influences on satisfaction respectively. Secondly, in the hypothesis testing part of ECM-ISC model and UTAUT model, all hypotheses have presented accepted results. Especially from expectation confirmation to usefulness perception, the influence factor achieves 12.603, In the hypothesis of continuance intention, the influence factor of social influence on continuance intention is 7.748 and also it is the most remarkable one. Conclusions - The results show that the service quality of O2O fresh agricultural products e-commerce has the greatest impact on satisfaction, while the perceived usefulness of consumers has the most significant impact on O2O fresh agricultural products for sustainable use intention. This thesis makes up for the blank of O2O fresh food e-commerce for sustainable use intentions, and provides a theoretical basis for consumers' sustainable use behavior, and practical enlightenment for the sustainable development of O2O fresh agricultural products e-commerce.