검색결과

검색조건
좁혀보기
검색필터
결과 내 재검색

간행물

    분야

      발행연도

      -

        검색결과 7,910

        541.
        2023.08 KCI 등재 SCOPUS 구독 인증기관 무료, 개인회원 유료
        In today’s world, intellectual property (IP) rights have become a significant part of overall corporate value as well as a “driver of important market transactions.” Nevertheless, patent commercialization and claims for damages due to patent infringement are often obstructed by parties’ differing positions on the patent value. To improve Vietnam’s legal and practical environment for patent valuation, this paper constructs a comparison of the prevailing frameworks of the United States and the People’s Republic of China with that of Vietnam to make recommendations meeting the stated purpose. An analysis of relevant academic literature suggests that parties should be allowed to choose their preferred valuation technique even when having engaged valuation professionals. Also, valuation service providers should be able to demonstrate the underlying rationale for selecting a particular valuation method. Other valuation techniques, such as forward citation counting, should also be studied to provide private parties, patent valuators and relevant state agencies in Vietnam with more options when facing the need to value a patent.
        6,100원
        542.
        2023.08 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Structural inversion refers to the reverse reactivation of extensional faults that influence basin shortening accommodated by contractional faults or folds. On the Korean peninsula, Miocene inversion structures have been found, but the Cretaceous rocks on Geoje Island may have undergone inversion as early as the Upper Cretaceous. To evaluate the structural inversion on Geoje Island, located on the eastern side of South Korea, and to determine the effects of preexisting weakness zones, field-based geometric and kinematic analyses of faults were performed. The lithology of Geoje Island is dominated by hornfelsified shale, siltstone, and sandstone in the Upper-Cretaceous Seongpori formation. NE and NW-oblique normal faults, conjugate strike-slip (NW-sinistral transpressional and E-W-dextral transtensional) faults, and NE-dextral transpressional faults are the most prominent structural features in Geoje Island. Structural inversion on Geoje Island was evidenced by the sinistral and dextral transpressional reactivation of the NW and NE-trending oblique normal faults respectively, under WNW-ESE/NW-SE compression, which was the orientation of the compressive stress during the Late Cretaceous to Early Cenozoic.
        4,900원
        543.
        2023.08 KCI 등재 구독 인증기관 무료, 개인회원 유료
        예이츠의 인도에 대한 관심과 인도의 작가와 사상가, 그리고 인도 철학이 그의 작품 전체에 미친 영향은 많은 학문적인 관심을 받아왔다. 그의 인도에 대한 관심은 식민주의 시절, 동양에 대한 서양의 관심과 엘리엇, 파운드와 다른 모더니즘의 작품에 나타난 증거인 모더니즘이 혼합된 특성을 나타낸다. 예이츠의 관심은 사실 다양했고, 켈트족의 과거, 비교(occult), 마법, 동양, 역사 등에 관여했다. 이러한 관심과 관여로 인해 그는 20세기의 아일랜드 작가로서 여러 장르에서 자신의 목소리를 낼 수 있었다. 이 논문은 예이츠가 인도를 배경으로 방식을 조사하기 위해, 인도에 기반을 둔 초기 시 3편(1889년 출간)에서 인도의 사상이 독특한 시적 경험을 제공하는 방식을 탐구한다. 이 시들은 창작 시기를 고려하여 식민주의와 오리엔탈리즘을 논의한다. 이 논문은 예이츠가 동양을 19세기 서양의 산업혁명에 따른 물질주의, 합리주의, 기계화 및 자연 파괴에 대한 일종의 해독제로 보았다는 점과 인도 사상을 통해 남성주의와 여성주의, 동양과 서양의 화해를 추구했다는 점을 논증한다.
        4,600원
        544.
        2023.07 KCI 등재 SCOPUS 구독 인증기관 무료, 개인회원 유료
        In this study, the synthesis of nitrobenzene was carried out using sulfated silica catalyst. The study delved into H2SO4/SiO2 as a solid acid catalyst and the effect of its weight variation, as well as the use of a microwave batch reactor in the synthesis of nitrobenzene. SiO2 was prepared using the sol-gel method from TEOS precursor. The formed gel was then refluxed with methanol and calcined at a temperature of 600 °C. SiO2 with a 200-mesh size was impregnated with 98 % H2SO4 by mixing for 1 h. The resulting 33 % (w/w) H2SO4/SiO2 catalyst was separated by centrifugation, dried, and calcined at 600 °C. The catalyst was then used as a solid acid catalyst in the synthesis of nitrobenzene. The weights of catalyst used were 0.5; 1; and 1.5 grams. The synthesis of nitrobenzene was carried out with a 1:3 ratio of benzene to nitric acid in a microwave batch reactor at 60 °C for 5 h. The resulting nitrobenzene liquid was analyzed using GC-MS to determine the selectivity of the catalyst. Likewise, the use of a microwave batch reactor was found to be appropriate and successful for the synthesis of nitrobenzene. The thermal energy produced by the microwave batch reactor was efficient enough to be used for the nitration reaction. Reactivity and selectivity tests demonstrated that 1 g of H2SO4/SiO2 could generate an average benzene conversion of 40.33 %.
        4,000원
        545.
        2023.07 구독 인증기관·개인회원 무료
        In recent years, the marketing literature has given considerable attention to the concept of online consumer misbehaviour. However, this increased interest has resulted in a significant accumulation of knowledge, leading to fragmentation and confusion in the field. This situation has serious implications for both researchers and practitioners, as it impedes the development of a coherent and unified understanding of the field. To address this issue, this paper presents a systematic review aimed at consolidating and organizing the available research on online consumer misbehaviour. The paper provides a conceptualization and operationalization of the concept of OCM. Additionally, the paper identifies and discusses the existing theories used in the field of OCM research.
        546.
        2023.07 구독 인증기관·개인회원 무료
        In the last years, we have witnessed the consolidation of an increasing number of media channels including but not limited to, social media, brand sites, podcasts and the recent developments into the metaverse (Blazquez, 2023). Consumers are exposed to multiple stimuli with shorter attention spans which makes challenging for brands to create meaningful relationships that can sustain brand loyalty. It is important to revisit the role of campaigns that communicate brand-related messages and aim to affect brand image. Christmas advertising has become a part of consumers’ festive rituals (Cartwright et al., 2016) and engendering a positive response is particularly important at this time of year given that it is associated with love, friendship and reconciliation. These campaigns that appeal to a wider target audience, find in traditional media an important channel to get to their customers but also use digital channels which make them more inclusive.
        547.
        2023.07 구독 인증기관·개인회원 무료
        In today's fast-evolving technological environment, the growth of mobile devices has provided businesses with additional knowledge on how to effectively communicate with their targeted audience. As big data generated by mobile users has become a valuable source for improving communication, users’ location data has provided an additional parameter to take into account while trying to enhance the effectiveness of digital marketing campaigns. This paper presents a comparative study of the location-based marketing field and tools. It provides an overview of different exploitation methods of location-based mobile services and data for effective digital marketing campaigns and guidelines for future research.
        548.
        2023.07 구독 인증기관·개인회원 무료
        Promotion of brand-related sustainability initiatives (BSI) is a modern managerial issue, as BSI seems to impact not only sustainability but also consumer psychology toward a brand. In this regard, the author has extended self-congruity theory and suggested the concept of brand-sustainability-self-congruence (BSSC) as the image congruence of the triad comprising brand, BSI, and self-concept. Former surveys report predictive effects of BSSC on consumers’ brand evaluation, leading to increased brand equity (Kumagai, 2022, 2023).
        549.
        2023.07 구독 인증기관·개인회원 무료
        We are living in a world that is increasingly digital and undergoing dramatic changes as a result. In particular for luxury fashion, growing numbers of online customers as well as fast changing business environment, luxury retailers face the challenge of differentiating themselves by offering a better online customer experience (Chen et al. 2021). By doing so, luxury fashion retailers are increasingly deploying chatbots in their service encounters to enhance customer experience (Roy & Naidoo, 2021). Chatbots are powered by Artificial Intelligence (AI) (Hoyer et al. 2020) and are an example of AI robot that can provide human-computer interactions on a retail website (Lee et al. 2017). Intended to enhance the online customer experience, chatbots have the potential to provide a better understanding of the product performance, enable efficient use of customer time, and help build crucial customer relationships (Rese et al. 2020; Wilson-Nash et al. 2020; Xu et al. 2022). Therefore, chatbots’ potential has been highly valued by fashion retail industry and academia (Jiang et al. 2022).
        550.
        2023.07 구독 인증기관·개인회원 무료
        Considering meat consumption's massive impact on climate change, environmental NGOs are increasingly campaigning to encourage consumers to reduce unsustainable meat consumption, i.e., to eat less and/or better meat. They usually use messages based on environmental appeals to do so. Yet, the effectiveness of such appeals in international campaigns may depend on countries as cultural beliefs influence food consumption behaviors. Therefore, in this research, we explore the effectiveness of such campaigns across 5 European countries, controlling for individual cultural orientations. Considering an environmental degradation appeal, we first show that countries have no influence on the campaign’s effectiveness, unlike specific individual cultural orientations, including masculinity and uncertainty avoidance. We replicate these results in the same 5 countries considering an alternative appeal, i.e., animal welfare. Recommendations to international NGOs managers result from these results.
        551.
        2023.07 구독 인증기관·개인회원 무료
        Cryptic marketing is a discreet communication strategy using crypted subculture symbols to avoid negative responses from other consumers. This has been used since marketing towards stigmatized subculture groups is challenging as there is a risk of losing consumers from the majority. Nevertheless, studies about the impact of cryptic marketing on prominent marketing variables are still scant. Thus, this study aims to determine the impact of cryptic marketing on brand attitude between LGBT group and heterosexual group in an unfriendly market (Indonesia) and a friendly market (the Netherlands). Using experiments, we tested the impact of three cryptic ads (low, medium, and high) which differ in the explicitness of LGBT symbols. The results revealed that the LGBT group (i.e., gays) in both markets have a more positive brand attitude towards the high cryptic ad. There were no differences in the brand attitude of heterosexuals, except for the gay-friendly participants in a friendly market which showed a preference for the low cryptic ad. This study contributes to the literature on covert marketing strategy as cryptic marketing is rarely discussed.
        552.
        2023.07 구독 인증기관·개인회원 무료
        Due to the rise of global environmental awareness and concerns, many journal articles related to “fashion sustainability” have been disseminated over the last 20 years. According to Google Search Trends (2010-2021), the number of searches for “sustainable fashion,” “fashion clothing” and “fast fashion” has increased since 2016, particularly “sustainable fashion.” Despite a substantial amount of published papers, many research studies are fragmented and disconnected due to their specific research objectives, focuses, and approaches (Tian et al., 2018). A systematic literature review can identify key research themes, trends, and developmental patterns while also illuminating the complexity of the subjects. This study has three overarching objectives: (1) to provide a comprehensive report of scholarly articles published from 2010 to 2021 focusing on fashion sustainability research, (2) to identify research trends in fashion and sustainability, and (3) to identify significant sustainable and non-sustainable attributes in clothing selection, evaluation, and consumption processes.
        553.
        2023.07 구독 인증기관·개인회원 무료
        Compulsive buying is a problematic behavior that could lead to negative outcomes (e.g., debts and negative relationships with relatives). Due to the COVID-19 pandemic, people changed their shopping behavior and experienced various life events. This research aims at exploring the relationship between life events and compulsive buying in Indonesia. A qualitative approach using in-depth interviews was employed. Nineteen participants who faced changing course of life, either positive (e.g., give birth) or negative (e.g., sudden death of family), during the pandemic were interviewed. We found that positive life events cause people to feel over-excited and over-grateful and shop compulsively. Negative life events that result in self-doubt and lower self-esteem also lead to a compulsive behavior. The study contributes to the compulsive behavior literature by exploring the antecedent of compulsive buying from the live events perspective and provide implications for policy makers and marketers.
        554.
        2023.07 구독 인증기관·개인회원 무료
        The popularity of the Korean entertainment industry has been growing worldwide. Various forms of media, such as movies, TV series, music, radio and many more, have been used as a platform to launch and promote new products of many brands. For instance, Laneige – a Korean cosmetic company was successfully placed in the Korean drama – Descendants of the Sun. Previous studies have accounted for various factors in analysing product placement in movies, such as brand familiarity, brand fit, and movie genre. However, the effect of the emotional context of where the product is placed remains unclear. The purpose of the present research is to investigate whether the effectiveness of product placement is influenced by the emotions depicted in the scene, and whether the ethicality of the product matters.
        555.
        2023.07 구독 인증기관·개인회원 무료
        With the buzzword "conversational marketing", especially in the course of a further technological upgrade of marketing management via chatbots, messaging apps etc., the central idea of dialogue-oriented marketing, as has been required since the late 1970s/early 1980s, has received a significant upgrade. However, mostly with a quite narrow focus on the management of transactions and in the sense of a customer-centric and dialogue-driven approach for driving customer engagement, improving customer experience along a very narrowly interpreted customer journey, and growing revenue. There is no question that the consistent use of all available technological options to optimize the exchange processes with customers represents an important challenge. However, conversational marketing should not be interpreted too narrowly. On the one hand, it is important to expand this approach with reference to all stakeholders and not only to refer to 1:1 interactions, but also to explicitly include complex exchange processes within and between relevant stakeholder groups in the consideration. On the other hand, the focus should not be solely on the management of transactions. At the same time, targeted relationship and reputation management as well as consistent context management must be explicitly included in the consideration. This is not least because firstly Marketing measures always tend to have corresponding effects in all three areas, i.e. possible transaction, relationship and reputation as well as context effects must be taken into account and controlled in a targeted manner. Secondly, the developments in market and society are increasingly contributing to the fact that the demands on companies are constantly increasing. On the one hand, this affects the expectations of all stakeholders that companies make significant contributions to the sustainable development of society as a whole through not only the economically successful handling of all their business processes but also consistently pursuing ecological, social and cultural goals. In order to meet these demands, companies must also try to exert a targeted influence on the relevant framework conditions in the market and society and their further development. The range here is extraordinarily large and colorful: from the creation of infrastructural conditions for smart problem solutions (e.g. smart mobility) up to ensuring the sustainable development of social value systems. The latter found its expression, e.g. in various approaches of brand activism ("black lives matter", "everyone is awesome" or the conveyance of a new self-understanding of men in the case of Gillette’s “we believe” campaign).
        556.
        2023.07 구독 인증기관·개인회원 무료
        Sinnlfuencers are a new popular type of endorsers who focus on societal relevant issues. Against this backdrop, the question arises whether their success factors are the same as for traditional influencers or whether new success factors become relevant. In this work, we build up a case of Sinnfluencers for healthy nutrition and examine the five characteristics attractiveness, fitness, expertise, benevolence and obesity. Based on an online experiment involving 1332 data sets analyzed in SmartPLS we find that the traditional criteria fitness and attractiveness are most important. Based on these surprising results we propose implications for research and management.
        557.
        2023.07 구독 인증기관·개인회원 무료
        This abstract summarizes an early-stage research proposal examining the benefits of storytelling in marketing green brands. Many research studies have been published in the last decade observing the growth and popularity of sustainable products (e.g., Bhardwaj et al., 2020; de Souza Correa et al., 2022; Haider, Shannon, & Poschis, 2022; Lunde, 2018; Rajogopal, Mahajan, & Priya, 2021; Skackuskiene & Vilkaite-Vaitone, 2022; among many others). Only some of these products offered immediate economic benefits to consumers when introduced. Consumers were skeptical of the sustainability of the products (e.g., Matthes & Wonneberger, 2014), consumers felt the prices were higher than unsustainable products (e.g., Juan, Hsu, & Xie, 2017), and consumers felt that the company was greenwashing (e.g., Cho & Taylor, 2020). However, the story of these businesses imagining a green future was the main driving force in attracting and convincing consumers to switch regardless of the cost and risk involved in the decision (e.g., Moshood et al., 2022). Getting exposed to these exciting stories, consumers want to join and be part of them by purchasing green products. For example, when sustainable Toyota Prius and Tesla cars were first introduced, there were more economical and best-performing cars in the crowded US market (i.e., Toyota.com, 2023; Tesla.com, 2023). However, unlike conventional combustion engine cars, they had a story to tell. Then, and today, the companies sell the imaginary of a green and sustainable future for humankind. It is the same with the sustainable apparel brand, Patagonia, which has gained popularity throughout the years (Patagonia.com, 2023). Their products are expensive compared to their unsustainable competitors. However, consumers are willing to pay the price to be a part of the story that the brand narrates, promising a more sustainable future.
        558.
        2023.07 구독 인증기관·개인회원 무료
        Following the Antecedents, Methods, and Outcomes (AMO) framework, this paper contributes to a better understanding of corporate activism (CA) in an international context. Through an in-depth review of publications over the past 33 years, we aim to shed light on the rising trend of CA and identify its most important antecedents, manifestations, and the short-term and long-term consequences of CA. In this context, we focus particularly on cross-country differences. Guided by the scientific Procedures and Rationales for a Systematic Literature Reviews Protocol (SPAR-4-SLR), this paper offers a framework-based systematic literature review on CA. We observe that the topic of CA is somewhat underexplored in the literature. Moreover, CA is very often misinterpreted, and lines between CA and similar terms, such as Corporate Social Responsibility, CEO activism, and lobbying often remain blurred. Nevertheless, our review identifies a rising trend among companies to express their stance on various controversial issues. Reflecting this trend, we can also witness a substantial increase in the number of studies on CA over the past two years. Through the articles identified in our literature review, we improve the understanding of the common antecedents and manifestations of CA, but also observe a lack of conceptual clarity in many extant contributions on CA. As to the outcome of CA, the literature indicates that the long-term and shortterm consequences of CA also still call for further analysis. The international nature and ramifications of CA, recently highlighted by the considerable CA in response to the war between Russia and Ukraine and its spillover effect worldwide, is neglected in current research. Thus, given the international dimension of some CA there is a particular need to research both, national idiosyncrasies and international consequences of CA.
        559.
        2023.07 구독 인증기관·개인회원 무료
        Consumers sometimes see brands as relationship partners and expect that they conform to certain expectations, or relational norms. However, there is no valid and universal operationalization of these norms for the specific context of consumer-brand relationships. We address this gap by developing and validating a new scale in four studies.
        560.
        2023.07 구독 인증기관·개인회원 무료
        Healthy and environmentally friendly food is a subject of increasing prominence all around the world, and especially so in developing countries such as India, where consumption of agricultural goods produced in a sustainable environment with a low reliance on pesticides, antibiotics, hormones, and genetic manipulation is a real challenge. Consumer interest in green food items is increasing as safety and health concerns grow, and researchers are calling for further investigation of green food consumer behavior. Although a large number of research was done on environmental performance in industrialized countries, very little research has been conducted among Indian consumers. Furthermore, the gap between intention to consume green food products and actual behavior remains under-investigated. This gap can be investigated through the prism of theory of planned behavior (TPB). This theory has been widely used in green consumer studies: it seeks to explain how individuals make decisions and take actions based on their attitudes, beliefs, and perceived behavioral control. However, the TPB has not been extended to account for cultural values (i.e., Hofstede’s cultural framework), which can play an important role in shaping consumer attitudes and behaviors. Therefore, this research investigates the application of the extended TPB model in the context of green food products with a quantitative survey among Indian consumers (N=387). The results show that long-term (health) orientation and collectivism influence both green purchase intention and behavior. This effect is explained by subjective norms, perceived value, and environmental attitudes of the consumers.