Viral video advertising as a branded entertainment has shown its potential to overcome consumer skepticism by spreading the brand message through individuals’ social connection. Although brand placement prominence and brand disclosure may be critical factors that influence forwarding intention in the viral video ad context, less research has examined these relationship. To fill these gaps, this study aims 1) to examine the psychological mechanisms through which the brand placement prominence influences consumers’ forwarding intention of viral video advertising, and 2) to investigate the potential moderating role of brand disclosure timing. This study shows that the level of brand prominence in a viral video ad is an important factor influencing viewers’ forwarding intention sequentially mediated by persuasion knowledge, critical processing and enjoyment. The moderating role of brand disclosure timing investigated in the current study suggests that when the branded viral video has a high level of brand prominence, post brand disclosure leads to a higher forwarding intention compared to the prior brand disclosure.

We report the characterization of a massive (mp = 3:91:4Mjup) microlensing planet (OGLE- 2015-BLG-0954Lb) orbiting an M dwarf host (M = 0:33  0:12M) at a distance toward the Galactic bulge of 0:6+0:4 􀀀0:2 kpc, which is extremely nearby by microlensing standards. The planet-host projected separation is a?  1:2AU. The characterization was made possible by the wide-eld (4 deg2) high cadence (􀀀 = 6 hr􀀀1) monitoring of the Korea Microlensing Telescope Network (KMTNet), which had two of its three telescopes in commissioning operations at the time of the planetary anomaly. The source crossing time t = 16 min is among the shortest ever published. The high-cadence, wide-eld observations that are the hallmark of KMTNet are the only way to routinely capture such short crossings. High-cadence resolution of short caustic crossings will preferentially lead to mass and distance measurements for the lens. This is because the short crossing time typically implies a nearby lens, which enables the measurement of additional eects (bright lens and/or microlens parallax). When combined with the measured crossing time, these eects can yield planet/host masses and distance.

Polarbear is a ground-based experiment located in the Atacama desert of northern Chile. The experiment is designed to measure the Cosmic Microwave Background B-mode polarization at several arcminute resolution. The CMB B-mode polarization on degree angular scales is a unique signature of primordial gravitational waves from cosmic in ation and B-mode signal on sub-degree scales is induced by the gravitational lensing from large-scale structure. Science observations began in early 2012 with an array of 1,274 polarization sensitive antenna-couple Transition Edge Sensor (TES) bolometers at 150 GHz. We published the first CMB-only measurement of the B-mode polarization on sub-degree scales induced by gravitational lensing in December 2013 followed by the first measurement of the B-mode power spectrum on those scales in March 2014. In this proceedings, we review the physics of CMB B-modes and then describe the Polarbear experiment, observations, and recent results.

Using black hole masses which span 105-1010M⊙, the distribution of galaxies in the (host spheroid stellar mass)-(black hole mass) diagram is shown to be strongly bent. While the core-Sersic galaxies follow a near-linear relation, having a mean Mbh=Msph mass ratio of ~0.5%, the Sersic galaxies follow a near-quadratic relation. This is not due to offset pseudobulges, but is instead an expected result arising from the long-known bend in the Msph-σ relation and a log-linear Mbh-σ relation.

Due to the lack of an accretion disk in a polar (magnetic cataclysmic variable, MCV), the material transferred from the secondary is directly accreted onto the white dwarf, forming an accretion stream and a hot spot on the white-dwarf component. During the eclipses, different light components can be isolated. Therefore, the monitoring of eclipsing polars could provide valuable information on several modern astrophysical problems, e.g., CVs as planetary hosting stars, mass transfer and mass accretion in CVs, and the magnetic activity of the most rapidly rotating cool dwarfs. In the past five years, we have monitored about 10 eclipsing polars (e.g., DP Leo and HU Aqr) using several 2-m class telescopes and about 100 eclipse profiles were obtained. In this paper, we will introduce the progress of our research group at YNOs. The first direct evidence of variable mass transfer in a CV is obtained and we show that it is the dark-spot activity that causes the mass transfer in CVs. Magnetic activity cycles of the cool secondary were detected and we show that the variable mass transfer is not caused by magnetic activity cycles. These results will shed light on the structure and evolution of close binary stars (e.g., CVs and Algols).