The expansion of demand associated with leisure, which has resulted from the elevated standard of living, has made the domestic tourist demand diversified. Recently, people, especially urban population, show the higher interest and need for environmentally friendly rural tourism. This study aims to grasp the utilization of recreation roles of tourist farms and then to evaluate the economic value for recreation roles of tourist farm using Traveling Cost Method. Data were collected from a survey in 2003. The results show that its value is 62,037 won per head annually and so the tourist farms play their role of connecting the urban population with rural amenity.

There are recently many studies on evaluating the economic value of multi-functionality of rural areas. However, the regional difference of economic value leads a problem of different evaluation on its economic value for each region in its application to government policy. This problem causes an increase in cost because it creates restriction in policy decisions which put their importance on the time of their execution. This study investigates the propriety of value transfer using Meta Analysis after evaluating the social and cultural value of rural areas among their functions based on CVM model. It finds that the regional difference in the willingness to pay is 0.13% to 31.42%.