This study examined how teaching and learning activities in primary English textbooks include the components of creativity and character building. Three third and fourth grade level textbooks based on the 2015 revised curriculum were analyzed in order to find the proportions of the components of creativity and character building, and the types of learning activities that embody those components were analyzed by examining the teachers’ guides. The analysis revealed that all of the textbooks examined included diverse components that were intented to increase creativity, among which components stimulating divergent thinking and originality were a high proportion, while convergent thinking and dispositional aspects appeared less frequently. Among character building components, care-forgiveness and responsibility were two of the more popular components, while honesty and moral judgment were few and far between. From these findings, this study suggests that the components of creativity and character building should be more evenly distributed across textbook activities since they should be of equal importance in education.