The purpose of this study is to analyze consumption of homemade organically processed food (HOPF), and to derive directions for consumption promotion of HOPF. A survey was conducted for quantitative analysis regarding consumption. This study used an Ordinal Logistic Regression Model to derive more significant results in analyzing factors of consumption. The findings was that younger consumers with high income are more likely to purchase HOPF. And those consumers with high price and quality contentment are more likely to purchase HOPF. And contentment with certification institutions and improvement of health have a significant positive relationship with consumption. Consumers were found to pay 51 percent more for HOPF than for non-HOPF products. This level show that the current level of price premium for HOPF is 51 percent higher than their desired level. In order to reduce the price premium for HOPF, effective policy programs should be developed. A targeted market strategy to sell HOPF to younger consumers with high income is needed to boost consumption. A strict certification management system should be established to enhance consumer reliability in HOPF.
The objective of this paper is to analyze management performance of organic farming management organizations in the large-scale environment-friendly agricultural districts, focusing on cases of organic farming organizations in Chungnam Asan city and Gyeongnam Sancheong-gun which are leading regions in Korean organic agriculture. The management performance in Asan Organic Farming Organization showed that ratio of operating gain to revenue in 2008~2009 increased by 1.2% point compared to in 2006~2007. The management performance in Sancheong Organic Farming Organization showed revenue gain by KRW 2 million in 2009 whereas it suffered a loss by KRW 24 million in 2008. The management performances implied that the amount of financial performance was not yet large and would be a symbol for soundly developing organic farming organization. This paper suggested that network system, recycling agriculture, and the enlargement of processing industry would be very useful to maximize synergy effect in organic farming organizations in a large-scale environment-friendly agricultural districts.