The ANP(Analytic Network Process), though based on the AHP(Analytic Hierarchy Process), is a system for the analysis, synthesis, and justification of complex decisions with the capability to model non-linear relations between the elements. ANP allows the decision makers to leap beyond the traditional hierarchy to the interdependent environment of network modeling. The ANP is designed for problems characterized by the added complexity of interdependencies such as feedback and dependencies among problem elements. Using a network approach makes it possible to represent and analyze interactions, incorporate non-linear relations between the elements, and synthesize mutual effects by a single logical procedure. This study intends to evaluate the contribution of technology in intangible assets by the AHP and ANP.

Recently, the technology is getting to be the most important factor for companies, as the industry is changing fast. The uncertainty and complexity of technology valuation arc higher so that the technology concentrated companies need more developed and high performance technology. This paper reviews the methods of technology valuation for five categories that have been developed by valuation researchers, (1) research of technology diffusion and acceptance model, (2) research of technology valuation, (3) research of technology import and export factor, (4) research of technology valuation model, (5) research of technology transfer and market. And we propose a new technology valuation model using need(market), seed(technology) and deeds(management) factor by cross impact matrix. This model gives us the reference negotiation range for deciding the amount of royalty. I hope this paper induces more research on this field of technology valuation.