The problem of labor shortage in the fisheries is gradually intensifying due to the population decline and aging of fishing villages. In order to maintain the sustainable industrial base of the fisheries, it is necessary to consider the fundamental causes of the lack of labor inflow along with efforts to allow the young people to enter the fishery. Therefore, this study aims to derive implications for mitigating the labor risk surrounding the fishery by analyzing the perception and intention to enter the fishery targeting the generation Z. As a result of the study, 11.7% of respondents who are willing to enter the fisheries and 88.3% who are not willing to enter the industry. The cognitive factors influencing the generation Z's intention to enter the fisheries were work-life balance, industrial outlook, gender equality, and income perception, showing a positive (+) linear relationship with the intention to enter the fisheries. This shows that in order to encourage the generation Z to enter the fisheries in the future, it is important to make the industry known as a flexible industry that guarantees work-life balance and stable income, has a positive future outlook, and does not have gender-based differences in opportunities and treatment.