A steel/cemented carbide couple is selected to generate a tough/hard two layers material. Sintering temperature and composition are deduced from phase equilibria, and experimental studies are used to determine optimal conditions. Liquid migration from the hard layer to the tough one is observed. Microstructure evolution during sintering of the tough material (TEM, SEM, image analysis) evidences coupled mechanisms of pore reduction and WC dissolution. Liquid migration, as well as interface crack formation due to differential densification are limited by suitable temperature and time conditions.

Purpose - The purpose of current paper is to identify features of advertisements at social media that generate the ad-click and to further identify if these advertisements lead to purchase. If no purchase is made, then reasons for not making purchase are identified. Users' purchase experience after users clicked at advertisements are also studied. Research design, data, and methodology - Research design followed is exploratory research, where various factors leading to ad-clicks and generating purchase at social media platform were explored. Raw data was gathered by means of survey among a sample of 185 respondents in India using online structured questionnaire. GLM model and multinomial regression were used to analyze the data. Results - Several factors including endorsement by friends, advertisement aesthetics, product reviews, and aggressive pricing played major role in generating ad-clicks. Major impediment to purchase on were product misrepresentation in advertisement, false discounts, and site security. Female users clicked more on social media advertisements and made more purchases compared to their male counterpart. Conclusions - Social media advertisements have significant positive effect on buying behavior of online customers. Transactions culminating from social media ad-click generated significant positive experience for social media users. Thus, social media can be effective marketing tool.