How the destination image is presented in terms of the content and the selected media is known to have a considerable influence on consumers. In the current study, we examined the effect of destination images of Japanese hot spring hotels through photographic images taken by actual hotel guests on intended customer engagement behaviors (CEB) and their evoked conceptualization of the hotels. By showing photographic images of two types of hot spring hotels (traditional/contemporary) to participants from the United States (Phase 1, n=154) and Japan (Phase 2, n=677), we found that the image of traditional hot spring hotels induced higher evaluations and stronger CEB. When participants were clustered based on their travel motivations, we also found that, in both inbound and domestic markets, more engaged tourists gave higher evaluations and stronger CEB. The results suggest that the relationship among key constructs tested in this study validates the conceptual perspective on the theory application of destination image and CEB to hotel operations. From a practical perspective, hotel managers should carefully reconsider the primary drivers that attract tourists to visit the site and stay at their hotel. In addition, when developing promotional materials, managers should also consider key features in the photographic image to create a desirable destination image to attract tourists to visit and recommend the property to others.

In order to preserve the traditional garden landscape and maintain the harmony between traditional and modern gardens of Inner Mongolia, this study theoretically examined the creation and background elements of Inner Mongolia, and reviewed the nature of the people and the traditional design elements. The results of this study show that: 1) the background factor of traditional garden landscapes was nomadic life in plains, which was a lifestyle of adapting to Mother Nature and promoting mutual existence and survival; 2) Shamanism impacted the views of nature among the ancient Inner Mongolian people; 3) traditional garden landscapes could be categorized into landscapes centered around Mother Nature during the Huns era and those centered around the symbolic landscape during the Genghis Khan era; 4) aesthetic elements of traditional garden landscapes included traditional colors of red, yellow, sky-blue, milky-white, and traditional patterns of external knot, cloud, bull horn, and plain grass. These findings may provide basic data for the creation background and characteristics of traditional garden landscape of Inner Mongolia in the application of the green space design of Inner Mongolia.