Developmental aspects of chicken embryos showed dramatic difference compared with those of mammals and consequently, such difference in various developmental events leads to different feasibility in both clinical and industrial application. We have concentrated on the studies for using of chicken bone marrow cells and currently we found number of unique cellular properties. Through this article, we reviewed characteristics and cell signaling of osteogenic cells during endochondral ossification in chicken long bone.

This study demonstrates how consumers’ implicit self-theory orientations (Entity vs. Incremental) relate to their perceptions of luxury brand appeals (Functional vs. Non-functional). Specifically, our experiments show that the entity theorists are likely to value the hedonic appeal of luxury brands, whereas incremental theorists value their functional appeal. The study provides useful insights for managers for designing advertising messages and their positioning strategies for luxury brands.