This qualitative research aims to explore the challenges faced by rural youth entrepreneurs in conducting digital marketing. Digital marketing activities carried out by them are still limited in social media and e-commerce applications. The challenges are fraud, internet infrastructure, delivery services, the development of digital technology adaptation and work-life balance.

From the study of 5 informants using in depth interview, proactive marketing strategy is the key of success women-owned SMEs to struggle in covid-19 pandemic era. Utilize the digital technology is necessary to support effective marketing process.