This paper aims to compare generic features of a specific genre in Korean and English language. For this purpose, written advertisements from magazines in two languages were compiled and small corpora of equivalent genres were analyzed from a perspective of comparative genre analysis. The focus of analysis was given to the ‘lexical’, ‘structural’, and ‘other choices’, by exploring the discourse values within a specific context. The case is to raise foreign language learners’ awareness of language form within a meaningful context, represented in a relevant genre. In this study, the comparison is narrowed down to written advertisements through cross-linguistic comparison. It shows that comparative corpora of familiar genres can be used to help learners realize the ways FL is explored to achieve particular communicative goals. Furthermore, it can lead naturally to the discussion of cultural and social aspects reflected in the language.