A ‘brand’ metaverse is a virtual space where customers experience the brand via digital avatars. With the advancement of augmented and virtual reality technologies, a brand metaverse is an important medium for communicating the brand with customers. In this study, we focus on the resemblance between a customer’s self and his/her avatar (i.e., self-avatar resemblance) in the brand metaverse and examine its influence on brand attitude. Prior studies examine self-avatar resemblance exclusively in non-brand-related virtual gaming platforms and test its effect on identity perception and immersion in the platforms. However, few studies probe the extent to which self-avatar resemblance influences customers' exploration in a brand metaverse and their attitude toward the brand. We fill this research gap by uncovering the positive effects of self-avatar resemblance on brand attitude and purchase intentions. Moreover, we proffer that the customers’ engagement toward the brand metaverse platform mediates the relationship between self-avatar resemblance and brand attitude. In addition, based on the interactive nature of metaverse, we hypothesize copresence―the number of avatars exploring the brand metaverse at the same time―to be a moderator, which strengthens the mediation. We conduct an experiment using a fashion brand’s virtual world positioned in a popular metaverse platform. In this experiment, participants create an avatar and freely roam around in the brand metaverse with their avatars. By reviewing the screen recording of each participant’s brand exploration in the metaverse, we measure self-avatar resemblance and other constructs. We also collect responses from questionnaires designed to measure attitudinal and behavioral variables. With the accumulated data, we test the hypotheses using partial least square structural equation model and find the results largely consistent with the hypotheses. With the findings, we provide important and interesting implications to marketing practitioners considering and doing ‘metaverse marketing.’

This study presents an example of creating and optimizing a task sequence required in an automated remote dismantling system using a digital manufacturing system. An automated remote dismantling system using a robotic arm has recently been widely studied to improve the efficiency and safety of the dismantling operations. The task sequence must be verified in advance through discrete eventbased process simulation in a digital manufacturing system to avoid problems in actual remote cutting operations as the main input of the automated remote dismantling system. The laser cutting method can precisely cut complicated target structures such as reactor internals with versatility, but a robot and a pre-prepared program are required to deploy sophisticated motion of the laser cutting head on the target structure. For safe and efficient dismantling operations, the robot’s program must be verified in advance in a virtual environment that can represent the actual dismantling site. This study presents creating and optimizing the task sequence of a robotic underwater laser cutting as part of the project of developing an automated remote dismantling system. A task sequence is created to implement the desired cutting path for the target structure using the automated remote dismantling system in the virtual environment. The task sequence is optimized for the posture of the laser cutting head and the robot to avoid collisions during the operation through discrete event-based process simulation since the target structure is complicated and the volume occupied by the laser cutting head and the robot arm is considerably large. The task sequence verified in the digital manufacturing system is demonstrated by experiments cutting the target structure along the desired cutting path without any problems. The various simulation cases presented in this study are expected to contribute not only to the development of the automated remote dismantling system, but also to the establishment of a safe and efficient dismantling process in the nuclear facility decommissioning.

In this study, dual drainage system based runoff model was established for W-drainage area in G-si, and considering the various rainfall characteristics determined using Huff and Mononobe methods, the degree of flooding in the target area was analyzed and the risk was compared and analyzed through the risk matrix method. As a result, the Monobe method compared to the Huff method was analyzed to be suitable analysis for flooding of recent heavy rain, and the validity of the dynamic risk assessment considering the weight of the occurrence probability as the return period was verified through the risk matrix-based analysis. However, since the definition and estimating criteria of the flood risk matrix proposed in this study are based on the return period for extreme rainfall and the depth of flooding according to the results of applying the dual drainage model, there is a limitation in that it is difficult to consider the main factors which are direct impact on inland flooding such as city maintenance and life protection functions. In the future, if various factors affecting inland flood damage are reflected in addition to the amount of flood damage, the flood risk matrix concept proposed in this study can be used as basic information for preparation and prevention of inland flooding, as well as it is judged that it can be considered as a major evaluation item in the selection of the priority management area for sewage maintenance for countermeasures against inland flooding.