In this paper, we review the extended halo material and the circumgalactic medium (CGM), including both dust and gas, and discuss promising science cases that could be realized using the KASI Deep Rolling Imaging Fast Telescope (K-DRIFT). Scattered starlight from cirrus clouds in our Galaxy poses one of the major challenges to studying the low surface brightness features of extragalactic sources. Therefore, it is essential to investigate how to discriminate extragalactic sources from cirrus cloud features. At the same time, interstellar dust clouds themselves are fundamental to understanding dust properties and the interstellar radiation field, both of which are essential for studies of chemical evolution and star formation in our Galaxy. Measuring the reddening of background sources, such as quasars, with K-DRIFT, which benefits from its broad field of view and accurate background subtraction, allows for the effective detection of extended dust in galactic halos, the CGM, and intracluster space. Observations of the Hα emission lines can be used to identify signatures of star formation activity within galaxies, as well as the environmental effects acting on them. Galactic winds driven by active galactic nuclei and starbursts can be traced through Hα emission. Strong ram pressure stripping effectively removes the interstellar medium (ISM) from galaxies. The stripped ISM becomes ionized or dissociated through mixing with the hot intracluster medium (ICM), forming Hα tails. The surface brightness of these Hα tails correlates not only with the presence of star formation in the tails but also the mixing stage of the stripped ISM and ICM. The Hα survey with K-DRIFT will enable the investigation of the evolutionary stages of ram pressure stripped galaxies in cluster environments, as well as the multiphase gas reservoir around galaxies and in the CGM.

A ‘brand’ metaverse is a virtual space where customers experience the brand via digital avatars. With the advancement of augmented and virtual reality technologies, a brand metaverse is an important medium for communicating the brand with customers. In this study, we focus on the resemblance between a customer’s self and his/her avatar (i.e., self-avatar resemblance) in the brand metaverse and examine its influence on brand attitude. Prior studies examine self-avatar resemblance exclusively in non-brand-related virtual gaming platforms and test its effect on identity perception and immersion in the platforms. However, few studies probe the extent to which self-avatar resemblance influences customers' exploration in a brand metaverse and their attitude toward the brand. We fill this research gap by uncovering the positive effects of self-avatar resemblance on brand attitude and purchase intentions. Moreover, we proffer that the customers’ engagement toward the brand metaverse platform mediates the relationship between self-avatar resemblance and brand attitude. In addition, based on the interactive nature of metaverse, we hypothesize copresence―the number of avatars exploring the brand metaverse at the same time―to be a moderator, which strengthens the mediation. We conduct an experiment using a fashion brand’s virtual world positioned in a popular metaverse platform. In this experiment, participants create an avatar and freely roam around in the brand metaverse with their avatars. By reviewing the screen recording of each participant’s brand exploration in the metaverse, we measure self-avatar resemblance and other constructs. We also collect responses from questionnaires designed to measure attitudinal and behavioral variables. With the accumulated data, we test the hypotheses using partial least square structural equation model and find the results largely consistent with the hypotheses. With the findings, we provide important and interesting implications to marketing practitioners considering and doing ‘metaverse marketing.’