This study establishes a landscape plan and landscape-related income generation project plan based on the Weonsaekjang village in Jeonju-si by applying location characteristics and tangible and intangible village assets to enhance the quality of living environment of local residents as well as the competitiveness of this village as a focal village for rural tourism. Planning was carried out in the order of theoretical consideration, village resource investigation and analysis, basic design, and detailed project planning. This study is significant for the following reasons. First, it has formed an appealing image of this village as a place for rural tourism by applying differentiated village assets as the theme of landscape plan. Secondly, a village for rural tourism in which residents can constantly live has been developed as infrastructure for tourism and is based on the residential environment. Moreover, a landscape plan that enables visitors to experience activities that stimulate their senses has been established to promote tourism that boosts consumption. Further, landscape elements that used to hamper the village landscape were enhanced as landmarks to create unique tourism resources. In addition, the effects of landscape plan were maximized through a flexible approach that encourages the linkage between this village and adjacent tourist attractions. Finally, the participation of residents in the project was promoted from the stage of planning to ensure driving force for the project implementation and maintenance.