The explosion of new technologies is transforming the retail industry. In particular, a range of smart technologies (e.g., tablets, smartphones, WiFi, augmented reality, apps, video, virtual catalogs, smart tags) are providing fashion retailers with innovative ways to capitalize on strategic opportunities (Anderson & Exkstein, 2013). Due to the growth of smart in-store technology (SIST) applications in the retailing environment, it is critical for academic researchers to understand consumer responses to these technologies. The technology acceptance model (TAM) (Davis et al., 1989; Davis, Bagozzi, & Warshaw, 1992) is one framework for investigating consumer adoption of SIST. However, research has been equivocal concerning the belief-attitude-intention linkage, especially the mediating role of attitude in TAM. As an attempt to address this issue, this study examines how well TAM explains consumer adoption of SIST. Online survey data were collected from three different SIST settings (i.e., Virtual Mirror vs. Socially Interactive Dressing Room vs. RFID Music Tag). A total of 657 individuals completed the questionnaires resulting in a 27.56% response rate. Excluding participants with incomplete data, responses from 625 individuals (203 for Virtual Mirror; 209 for Socially Interactive Dressing Room; 213 for RFID Music Tag) were included for data analysis. A series of hierarchical multiple regressions was used to analyze the data. Our major findings include: (a) perceived ease of use was found to be a suppressor variable and thus dropped from the model; (b) perceived usefulness was significant in Virtual Mirror (β = .33, p < .01), Socially Interactive Dressing Room (β = .26, p < .01) and RFID Music Tag (β = .18, p < .01); (c) perceived enjoyment was found to be the best predictor of adoption intention of: Virtual Mirror (β = .46, p < .001); Socially Interactive Dressing Room (β = .61, p < .001); and RFID Music Tag (β = .67, p < .001); (d) attitude has a small effect above and beyond the effects of perceived usefulness and perceived enjoyment; and (e) attitude partially mediated the belief-intention linkage in Virtual Mirror. In Socially Interactive Dressing Room and RFID Music Tag, attitude fully mediated the usefulness-intention linkage while it partially mediated the enjoyment-intention relationship. Our findings have implications for improving consumer adoption of SIST. Our data indicate that, although perceived usefulness is clearly important, perceived enjoyment is even more important and should not be overlooked in SIST execution and management. Our results imply that consumers may be willing to tolerate a SIST that does not do a useful task in order to enjoy the SIST experience itself. This finding also suggests that no amount of usefulness will be able to compensate for a SIST that does not provide enjoyment.

This study aims to assess forest healing programs to middle-aged people in Korea with metabolic syndrome as a method to control the syndrome through prevention and health improvement rather than treatment. In order to develop healing programs in the urban forests for metabolic syndrome patients, environment condition of the forests and moods of participants were compared. Thermal environments and the concentration of phytoncides were analyzed by the site. Saneum Healing Forest had a lower temperature but a higher humidity than Seoul Forest. Seoul Forest had higher PMV and PPD levels than Saneum Healing Forest, providing patients with freshness. This seems to be due to the seasonal factor of autumn. As for the total emissions of phytoncide, mountain forest generated more than urban forest. Nine components out of investigated twenty turned out to be generated more in the urban forests. The atmospheric composition of phytoncides, volatile organic compounds that are released from vegetation, was analyzed at both sites. Profile of Mood States (POMS) was measured before and after the healing program. The POMS suggested that forest environments reduce stress and increase comfort, calm, and feelings of refreshment. The tendency towards positive mood state in the forest recommend that middle-aged Metabolic syndrome patients participate in healing programs in the forests.

Reactive oxygen species (ROS) are produced in organisms as the natural products of oxidative metabolism by environmental stress and pathogen invasion. ROS, such as superoxide anion and hydrogen peroxide, can be toxic to cells and tissues to cause oxidative stress. Recent study revealed that olive flounder (Paralichthys olivaceus) superoxide dismutase (SOD) has been identified as a partial gene and strongly induced to benzoin[a]pyrene and it was deduced indicator of aquatic oxidative stress responses, but its transcriptional response against viral infection has not been investigated. In the present study, spatial and temporal expression profile was analyzed to investigate the function of Of-SOD in the anti-viral response. Of-SOD transcripts were ubiquitously detected in diverse tissues with variable levels using a real-time PCR. The expression of Of-SOD was significantly higher in the muscle, liver and brain, but extremely low in the stomach and spleen. Following VHSV challenge, the expression of Of-SOD increased within 3 hours and subsequently decreased to the original level at 2 days post-challenge in kidney. Although expression pattern and induction time are slight differences depending on the tissue, the transcript of Of-SOD was consistently increased in acute infection response, but expression is low in the chronic response. Collectively, Of-SOD expressions were inducible after VHSV infection and they were probably involved in the immune response against viral challenge. These results suggest that SODs may play important roles in the immune defense system of P. olivaceus and perhaps contribute to the protective effects against oxidative stress in this flounder.

Olive flounder (Paralichthys olivaceus) is a most important aquaculture species in Korea. Like most marine fishes, olive flounders are stomachless at first feeding and aquired gastric function during the metamorphosis, so food was mainly digested by pancreatic enzyme from first feeding to premetamorphosis. However, comprehensive analysis of pancreatic and gastric digestive enzyme of olive flounder at early developmental period is still unclear. In the expression study of pancreatic and gastric digestive enzyme by real-time PCR at early developmental stage, pancreatic enzyme such as chymotrypsinogen 2, preproelastase 2 and 4, pancreatic protein somatomedin-B domain (PPSB) mRNA expression were initiated at first feeding and strongly expressed in the pancreas developmental stage, while gastric digestive enzyme signal was not at all detected during same period. Although, trypsinogens were secreted from pancreas and have similar amino acid sequence, trypsinogen 3 expression induction was detected both pancreas and stomach developmental stage, while trypsinogen 2 expression was significantly increased only post-metamorphosis period. Pepsinogen mRNA expression was only detected at metamorphosis according to stomach differentiation. Lipid digestive enzyme, lipase and intestine fatty acid binding protein 1 (I-FABP 1), were already reached a certain level at beginning of hatching and more increased during early developmental stage and then gradually decreased before metamorphosis. These results suggested that feed ingestion of olive flounder was exclusive charged by pancreatic digestive enyme, lipid digestive enzyme and trypsinogen 3 from first feeding and then fully swiched by gastric digestive enzyme and trypsinogen 2 from metamorphosis period.

Olive flounder Paralichthys olivaceus is one of the most widely cultured fish species in Korea. Although olive flounder receive attention from aquaculture and fisheries and extensive research has been conducted eye morphological change in metamorphosis, but little information was known to molecular mechanism and gene expression of eye development- related genes during the early part of eye formation period. For the reason of eyesight is the most important sense in flounder larvae to search prey, the screening and identification of expressed genes in the eye will provide useful insight into the molecular regulation mechanism of eye development in olive flounder. Through the search of an olive flounder DNA database of expressed sequence tags (EST), we found a partial sequence that was similar to crystallin beta A1 and gamma S. Microscopic observation of retinal formation correspond with the time of expression of the crystallin beta A1 and gamma S gene in the developmental stage, these result suggesting that beta A1 and gamma S play a vital role in the remodeling of the retina during eye development. The expression of crystallin beta A1 and gamma S were obviously strong in eye at all tested developing stage, it is also hypothesized that crystallin acts as a molecular chaperone to prevent protein aggregation during maturation and aging in the eye.