Communication scientist McLuhan believes that “media is an important symbol to distinguish different social forms. The emergence and application of each new media heralds the arrival of a new era.” The micro-documentary communication in the context of new media takes the realization of information explosion as the guiding direction, and quickly enters the “micro era”. Chinese micro documentary is the product of the new media era, and has gradually developed into an independent new form of image works. In order to better adapt to the film viewing characteristics of Chinese audiences in the context of new media, China’s Micro-documentaries have made corresponding adjustments in the communication form and creation path, forming creative characteristics with Chinese characteristics.

South Korea is one of the strongest countries in the TV drama industry, and its TV dramas are an important way for the spread of national culture to the outside world. Through years of development, a high-quality TV drama industry chain has been formed. Compared with South Korea, Chinese TV drama industry has a certain degree of immaturity in terms of production mode and external communication. The author provides a reference for the future development of Chinese TV drama industry through a comparative analysis of the production and broadcasting modes of TV dramas in China and South Korea .

In recent years, China's animation market has been gradually prospered with the screening of many high-quality animation works. At the same time, a large number of high-quality national animation IP has also been born. From "Nezha" to "Legend of Deification" Chinese animation has triumphed both in box office and public praise. Sadly, compared with these achievements, the whole animation derivative industry looks depressed. In this paper, the current developing status of domestic and foreign animation derivatives industry is compared and analyzed, and the foreign successful experience of the development of animation derivatives industry and the problems existing in the operation mode of derivatives in China are summarized. Finally, put forward suggestions for the next development of China's animation derivatives industry.