최근 기후변화로 인해 산불 발생 빈도와 규모가 급증하면서 상수도시스템에 대한 영향이 심각한 문제로 대두되고 있다. 본 연구는 산불이 상수도시스템에 미치는 영향을 체계적으로 분석하고자 국외 문헌 및 사례를 조사하였으며, 국내 산불 피해지역의 취ㆍ정수장과 수도꼭지를 대상으로 긴급 수질조사를 실시하였다. 또한 문헌 및 사례조사 결과와 수질조사 결과를 종합하여 국내 실정에 적합한 대응방안을 제시하고자 하였다.

The aim of this study was to explore the effect of combinations of diverse methods notifying price discounts (i.e., reference price, odd price, and discount rate signs) and the relationships among product attribute perception, discount perception, attitude toward product, and purchase intention of product. Experiments were conducted where 12 stimuli of different price discount information notifications regarding T-shirt advertisements were presented to 352 informants. The results showed that notification of each type of discount information increased discount perception, whereas no effect due to the size of letters used in the discount rate notification was found. As more price discount information notifications were used, discount perception tended to become stronger. The results of ANOVA analysis show that both product attribute perception and discount perception affected attitude toward the product. In addition, product purchase intention was determined by attitude toward the product as well as price discount perception. Based on these findings, marketers may want to use a combination of methods of price discount notifications in advertisements to deliver price discount information clearly to consumers. Confirmation of discount information using multiple cues would help consumers to notice and perceive price discount information provided by retailers more effectively. Discount information is crucial for increasing both purchase intention and favorable attitude, therefore, diverse strategies regarding discount information presentations should be developed, tested and applied in the real world of retailing.