본 연구는 농촌진흥청 국립원예특작과학원 채소과에서 육성 중인 고추 34계통과 세계채소센터 육성 계통과 자원 12점 등 총 46점의 고추를 공시하여, 종자의 발아율, 수량 및 상품과율, 그리고 화분발아율을 조사하여 내서성이 강한 고추 자원을 선발하기 위하여 수행되었다. 1. 종자발아율 비교에서 여름종자는 가을종자 대비 상대적인 피해율은 4.3~100% 범위였고, H42(1.6%), H16(5.0%), H14(6.3%), H02(12.4%), H44(13.7%), H12(15.9%), H03 (17.6%), H17(23.4%) 순으로 대조 계통인 H37(26.2%)에 비해 피해율이 낮았다. 2. 고추 과실의 수량은 34.4~446.5g, 총 과실수는 2.0~134.3 개를 나타냈다. 상품과 비율에 있어서 75% 이상은 H22(95.0%), H16(89.1%), H37(88.4%), H40(86.4%), H6 (86.0), H27(83.7%), H04(83.6%), H03(82.6%), H08(81.1%), H44(81.4%), H02(80.0%), H45(79.1%), H17(78.7%), H19 (77.7%), H34(77.0%), H15(76.9%), H42(76.3%) 순으로 나타 났다. 3. 고온 처리에 의한 화분발아율의 피해율은 H06(59.5%), H14(74.4%), H44(85.3%), H03(90.2%)가 대조구인 H37 (94.7%)과 나머지 다른 고추에 비해 상대적으로 낮았다. 이상의 결과, 가을종자 대비 여름종자 종자발아율의 피해율, 수량 및 상품과율, 그리고 고온 처리에 의한 화분발아율 등을 고려하여, H03, H04, H06, H14, H17, H22, H44, H45 계 통을 내서성이 높은 자원으로 선발하였다.

The global apparel market is estimated to increase from US$1,105 billion in 2012 to US$2,110 billion in 2025 (Statista, 2014), with women’s wear accounting for approximately 55% of the total within the United Kingdom (UK) (Verdict, 2015). In 2013 and 2014 market research performed by Mintel identified the ‘shopping experience’ as one of the key factors in women’s shopping habits, noting that consumers aged 16-24, in particular, tended to browse online but to buy in-store, still seeing shopping for clothes as a day out with friends (Mintel, 2013). Nevertheless, the growing influence of social media was noted, and by 2015 this age group had overtaken the 25-34 year olds to become the main online clothes shoppers. Despite this, young people aged 16-24, all of whom potentially qualify as digital natives, still show a preference for shopping in-store (Mintel, 2015), although preliminary research indicates that more of them are now shopping alone than with friends. This suggests that there has been a shift in consumer shopping habits within the youth sector, with less importance being placed on the shopping experience. Given that, this study aims to explore the social media behaviours of the youngers aged between 18-24 with a particular focus on fashion consumption. Crowd sourcing has been identified as an emerging practice found in several sectors including fashion (Yeomans, 2013). Preliminary research suggests that the shift is just a perceived one and that technology savvy young fashion consumers are using smart-technology to upload ‘chelfies’ (‘selfies direct from the changing rooms’) to crowd source opinion about proposed purchases (Soar and Torn, 2015), using social media to replace ‘physical friends’ with ‘digital friends’. To explore this phenomenon further, this study employs qualitative research method and uses semi-structured interviews. The result of this research provides evidence of crowd sourcing behaviours via social media, as well as indicates the complex communication mechanism that embeds within fashion consumption among the generation of the youth.