검색결과

검색조건
좁혀보기
검색필터
결과 내 재검색

간행물

    분야

      발행연도

      -

        검색결과 2

        1.
        2023.07 구독 인증기관 무료, 개인회원 유료
        This study will explore the paradoxical tension influencer face when promoting sustainable luxury leisure activities for sponsoring brands. Social media influencers play a pivotal role in this advocacy as luxury consumers are inspired to associate themselves with sophisticated social values, superior social status, or differentiate themselves from others with lower esteem. However, the commodification of their influence to stimulate consumption amongst their audience and followers creates paradoxical tensions between their brand performance, economic incentives, and ethical socio-ecological outcomes. Despite numerous studies have been undertaken to examine the role of influencers in sustainable luxury tourism, there is still a need for understanding of how influencers negotiate the paradoxical tensions arising from (a) sustainability and luxury; (b) instrumental goals and personal brand identity. Data sources for this study include influencer interviews and social media contents created by the influencers, such as video, blog posts and tweets.
        4,000원