This study investigates the effect of co-creation on psychological well-being and future co-creation intention on social media. Data were collected from the United Kingdom, Canada and Australia. Although the results suggest that the effects of co-creation on users may differ depending on context, they generally show that co-creation experience has a positive relationship with co-creation behavior, and that risk assessment moderates this relationship. Co-creation experience also has a positive relationship with psychological well-being, and co-creation behavior mediates this relationship. The results also confirm that co-creation behavior has a positive relationship with future co-creation intention, and co-creation behavior mediates the relationship between co-creation experience and future co-creation intention.

This study investigated the key factors that explain the continuous usage intention of mobile payment users in the post COVID-19 pandemic era. Based on the health belief model (HBM) and communication privacy management (CPM) theory, this study examined how the five constructs of HBM influence mobile payments continuous usage intention through perceived privacy risk and perceived security. It also investigated the moderating role of perceived privacy awareness on the relationship between perceived privacy risk and continuous usage intention as well as the moderating role of information sensitivity on the relationship between perceived security and continuous usage intention.

Offering an apology is one of the common service failure recovery strategies. Previous studies focused on examining the effectiveness of apology from the customer perspective. It is not clear whether and how customers perceive firm remorse after an apology influence their blame attribution and coping behaviors. Integrating a cognitive-emotive model and an empathy model, this research proposes and empirically tests a remorse-empathy-coping model to explain how customers respond to apology after mobile application service failures occur. Specifically, this research examines how perceived firm remorse influences blame attribution and emotional empathy, which subsequently affects coping behaviors (revenge and avoidance) in the mobile app service recovery context. The moderating role of technology anxiety in the proposed model is also identified. Four hundred and fifty-two mobile application service users were recruited for a survey study and the Structural Equation Modeling was used in order to test the research hypotheses. Our findings show that perceived firm remorse negatively influences blame attribution but positively influences empathy. Empathy negatively affects revenge and avoidance behaviors. In addition, technology anxiety moderates the effect of perceived firm remorse on blame attribution. The negative effect of perceived firm remorse on blame attribution becomes weaker when technology anxiety increases.