Although the majority of prior literature has suggested the key reasons for consumer complaining in service failures are to vent negative emotions (e.g. anger, dissatisfaction) and to seek redress (Blodgett, Hill, & Tax 1997; Nyer 1997), some research has also pointed out that customers will give constructive suggestions to firms through complaining (Groth, 2005; Liu & Mattila, 2015). In this regard, consumer complaining can be classified into two types, namely, positive complaint (i.e., with constructive suggestion) and negative complaint (i.e., without constructive suggestion). Understanding what situations would dissatisfied consumers choose to give constructive suggestions in service failures would be of utmost important to firms. We suggest that a firm’s brand image may affect consumers’ intention to choose what types of complaint in service failures. In general, consumers may perceive a brand as having a competence image (e.g., professional and efficient) or having a warmth image (e.g., friendly and approachable) (Kervyn, Fiske and Malone, 2012). Comparatively speaking, a warmth image is associated with friendship and caring, whereas a competence image is associated with expertise. Therefore, it is possible that consumers would have a higher empathy and intention to help a firm with a warmth (vs. competent) image, and be more likely to choose positive complaint when a failure happens to this firm. An experimental study confirmed this prediction. In addition, we found that although a firm’s competence (vs. warmth) image does not affect the likelihood to give constructive suggestions in service failures, it leads to a higher level of return intention. Implications and future research directions will be discussed.

Elder consumers are important consumer segment because of baby boomers and incoming aging societies in many countries. MacInnis and Mello (2005) indicate that hope is an important construct to influence consumer decisions. For many elder people who rely on others to lead a life gradually lose control of making consumption decision for themselves. If autonomy is one of the important value for elder people as Leventhal (1997) proposed, the moderating effect of decision autonomy to counterbalance the effect of hope is discussed in this study if it can enhance elder consumers’ SWB. This study firstly explored the antecedent factors of hope by adopting subjective evaluation from elder consumers. Then, hope was further manipulated in terms of goal importance and goal uncertainty to investigate the mechanism on consumption decision and SWB. A between-subjective experiment manipulated hope in two dimensions, goal importance (high / low) and goal outcome certainty (certainty / uncertainty), invited 142 consumers aged above 65 years old to participate. Result indicates that better mental health and financial ability as well as younger cognitive age relate to the hope of elder consumers and influence SWB. Hope is partially the psychological mechanism to influence more on SWB. Decision autonomy is not found its moderating effect on hope to SWB.

In nowadays consumption-based society, products (e.g. food and electronic products) are often thrown away before they are sufficiently used. The aversive consequence of such a lifestyle is becoming more alarming. There is an urgent need for a change in people’s consumption style. How can we make people correct their existing wasteful consumption behaviors and act responsibly? In fact, feelings very often can influence people’s behavior and judgments (Schwarz, 1990), even though the feelings are aroused by irrelevant sources - incidental emotion (Garg, Inman, & Mittal, 2005; Lerner & Keltner, 2000; Schwarz & Clore, 1983). Feelings of guilt and shame are known as moral emotions which are the guidance to ethical behaviors (Tangney, 1991, 2003). Although there is a significant overlapping between these two emotions, they also differ in several important aspects. One critical difference lies in the way the transgressor makes attributions (Niedenthal, Tangney, & Gavanski 1994). A transgressor who attributes the wrongdoing to a specific behavior (i.e. “I’ve done something bad”) is more likely to experience guilt while a transgressor who makes attribution to the global self (i.e. “I’m a terrible person”) is more likely to experience shame (Tracy & Robins, 2004). Given these fundamental differences, we speculate that a guilt-laden consumer is more likely to correct his or her wrongdoing (i.e. wastage) by taking reparative actions to minimize waste but a shame-laden consumer may possibly give up doing so. Findings from an experimental study (N=90) largely support this prediction. Undergraduate students who were made to feel shame were less likely to participate in a recycling campaign organized by the university than the students in the control condition. They reported a lower intention to use recycling facilities provided. On the other hand, participants who were made to feel guilt reported a marginally higher intention to participate in the campaign than the control participants. These preliminary findings suggest that emotional experience derived from other life domains might determine responsible consumption behaviors. Shame, which is commonly regarded as a moral emotion, may not necessarily make people more responsible consumers. The mechanism that underlies this effect may warrant further investigation.

We estimate the fractal dimension of the ρ Ophiuchus Molecular Cloud Complex, associated with star forming regions. We selected a cube (v, l, b) database, obtained with J = 1−0 transition lines of 12CO and 13CO at a resolution of 22′′ using a multibeam receiver system on the 14-m telescope of the Five College Radio Astronomy Observatory. Using a code developed within IRAF, we identified slice-clouds with two threshold temperatures to estimate the fractal dimension. With threshold temperatures of 2.25 K (3σ) and 3.75 K (5σ), the fractal dimension of the target cloud is estimated to be D = 1.52–1.54, where P / AD/2 , which is larger than previous results. We suggest that the sampling rate (spatial resolution) of observed data must be an important parameter when estimating the fractal dimension, and that narrower or wider dispersion around an arbitrary fit line and the intercepts at NP = 100 should be checked whether they relate to rms noise level or characteristic structure of the target cloud. This issue could be investigated by analysing several high resolution databases with different quality (low or moderate sensitivity).

We present a multi-dimensional reduction method of the surveyed cube database obtained using a single- dish radio telescope in Taeduk Radio Astronomy Observatory (TRAO). The multibeam receiver system installed at the 14 m telescope in TRAO was not optimized at the initial stage, though it became more stabilized in the following season. We conducted a Galactic Plane survey using the multibeam receiver system. We show that the noise level of the first part of the survey was higher than expected, and a special reduction process seemed to be definitely required. Along with a brief review of classical methods, a multi-dimensional method of reduction is introduced; It is found that the ‘background’ task within IRAF (Image Reduction and Analysis Facility) can be applied to all three directions of the cube database. Various statistics of reduction results is tested using several IRAF tasks. The rms value of raw survey data is 0.241 K, and after primitive baseline subtraction and elimination of bad channel sections, the rms value turned out to be 0.210 K. After the one-dimensional reduction using ‘background’ task, the rms value is estimated to be 0.176 K. The average rms of the final reduced image is 0.137 K. Thus, the image quality is found to be improved about 43% using the new reduction method.

This study was carried out to evaluate the effects of washing medium, breed and washing temperature of fresh and frozen-thawed boar sperm on mitochondrial activity and membrane integrity by flow cytometry. More than 80% of fresh sperm washed with mTLP-PVA medium at 20℃ exhibited an intact membrane and a functional mitochondrion. With frozen-thawed samples, a large number of sperm showed both damaged membrane (36.4~46.9%) and nonfunctional mitochondrion (55.1~71.1%) in the mTLP-PVA and BTS washing media at 20℃. There were no breed effects of fresh and frozen-thawed sperm on mitochondrial activity and membrane integrity. The percentages of damaged membrane of fresh and frozen sperm, respectively, were higher at 4℃ washing temperature than at 20℃ washing temperature in the mTLP-PVA medium. We found that washing medium and washing temperature of fresh and frozen-thawed boar sperm were important for the analyses of mitochondrial activity and membrane integrity by flow cytometry.