This study aimed to identify the key factors influencing the U.S. millennial consumers’ willingness to recycle their denim apparel to brands or retailers. Consumer perceived value model provides the theoretical framework and guides data analysis. Five main values identified are the perceived social, financial, emotional, convenience and ecological values.

This study aimed to identify the effects of shopping environmental stimuli on Chinese consumers’ functional and symbolic value perceptions toward luxury lifestyle fashion stores. An enhanced S-O-R (stimulus-organism-response) model was used as the theoretical foundation. Significant relationships were identified between shopping environmental stimuli and the perceived values.