In the retail environment where online-shopping malls are growing, offline store are find it difficult to survive simply by selling their products. As a result, offline retailers are trying to find unique services that are appealing to their customers. In such a market environment, marketing strategies that stimulate the five senses other than the sight can be an alternative. Therefore, this research is aimed at observing the effect of the senses on emotion and purchase intention in a fashion retail context. A two by two experimental design (existence vs non-existence of scent x existence vs. nonexistence of eating chocolate) between subjects was used. A total of 120 participants were randomly assigned to the four situations, and they were asked to complete the questionnaires about emotion and purchase intention. The survey data were statistically analyzed using SPSS 23.0, and results are as follows. After a two-way ANOVA, we observed a statistically significant effect of the scent service on pleasure and purchase intention the sweet offering service on purchase intention. Moreover, when scents service and sweet offering service were provided at the same time, the highest purchase intention was obtained among other services. In addition, we studied the effects of emotions on purchase intentions, and the pleasant emotions resulting from the services have a positive effect of on purchase intentions.

Urbanization is one of the leading causes of habitat loss, habitat degradation, and fragmentation. Urban development negatively affects biodiversity. This study aimed to clarify the change of butterfly communities on effect of urbanization in urban green areas. Butterfly survey was conducted using the line transect methods from April to October in 2012. A total of 59 species and 1,465 individuals of butterflies were observed in four urban green areas: Namsan Park (NS), Ewha Womans University (EW), Bukseoul Dream Forest (BD), and Hongneung Forest (HF), and natural forest: Gwangneung Forest (GF). The category of land use around study site was determined based on GIS data. Species richness and abundance of niche breadth and habitat type in urban green areas differed significantly from those in GF. Estimated species richness and species diversity (H’) in four urban green areas were significantly lower than those in GF. Species richness and abundance of forest interior species and specialist were positively correlated with paddy, field, and forest, whereas those of forest interior species and specialist were negatively correlated with urban area and road. Butterfly communities in four urban green area differed from that in GF. The result suggests that the decrease of paddy, field, and forest associated with increase of urban area and road negatively influences species composition and changes butterfly communities.

To profile the proteome in porcine plasma, blood samples were collected from adult male barrows and those plasma were retrieved. For the depletion or pre-fractionation of high-abundance proteins, plasma samples were treated with commercial kits. Then, protein profiling was initiated using one and two-dimensional electrophoresis. Proteins were spotted and then identified by MALDI-TOF-TOF and LC-MS-MS. In the results, more than forty six proteins were identified and the reference map was constructed. The pre-treatment for the removal of high-abundance proteins caused the changes in 2-DE images and some of the proteins were newly uncovered after the most of high abundant proteins were removed. However, it is expected for further steps necessary to identify more low-abundance proteins that may contain potential bio-markers.

Here, we present an approach of blood plasma proteome profiling and their comparisons between the young and the adult pigs as prerequisite for the identification of bio-markers related to the health conditions, growth performance and meat quality. To profile the proteome in porcine plasma, blood samples were collected from 19 young piglets and 20 adult male barrows and the plasma was retrieved. Then, protein profiling was initiated using one and two-di-mensional electrophoresis. Proteins were spotted and then identified by MALDI-TOF-TOF and LC-MS-MS. In the re-sults, more than thirty-six and twenty eight protein spots were selected in young piglets and adult pigs, respectively and twenty three proteins were identified. The proteome profile images were compared between those ones using Image Master Version 7.0. The image of expressed proteome showed that most of proteins from plasma of young pig-let separated clearly and concentrated in 2DE display compared to ones from adult. Image analysis in detail was car-ried out to look for the specific proteins related to age progression. It demonstrated that the characteristics of proteome expression could be distinct to their age stages. Further investigations needed to proceed to understand the age de-pendent change of protein conformation and biological meaning of those differences in proteome expression between young and mature adult pigs.

수평 배향 액정 모드는 양의 유전율 이방성과 음의 유전융 이방성 액정을 사용한 프린지 필드 스위칭과 양의 유전율 이방성 액정을 사용한 인플래인 스위칭 모드가 대표적이다 . 이 대표적인 세 구동 방식의 화질 특성을 비교하기 위하여 각각의 최척화된 위상지연 값 조건하에서 밝기, 명암대비율과 색 특성을 조사하였다. 그 결과 양액정과 음액정을 사용한 프린지 필드 스위칭 모드가 밝기와 명암대비율 면에 있어서 인플래인 스위칭 모드보다 우수한 특성을 보인다. 또한 양액정을 사용한 프린지 필드 스위 칭 모드는 시야각 방향에서 적은 색 변이 특성을 보인다.

본 연구에서는 polyvinylalcohol(PVA)의 hydroxyl 작용기와 sulfosuccinic acid (SSA)의 carboxylic acid 작용기의 반응을 통하여 열가교된 PVA막을 제조하였다. 설폰산기를 함유한 SSA는 PVA 매트릭스에 대한 가교제의 역할뿐만 아니라 수소이온의 전도도를 높이는 역할 모두를 수행하였다. PVA의 가교도(degree of crosslinking)는 SSA의 함량으로 조절하였고 가교밀도(crosslinking density)는 극성 및 비극성 용매를 이용하여 계산하였다. Xylene 및 benzene과 같은 비극성 용매를 사용한 경우 가교밀도는 SSA함량에 따라 증가하였다. 그러나, 물과 methanol과 같은 극성 용매를 사용한 경우 가교밀도는 SSA함량 20%까지 증가하다가 그 이상의 함량에서는 설폰산기의 영향으로 감소하였다. 가교도와 확산계수, 기계적 물성 및 전도도, 메탄올 투과도 등에 대한 PVA막의 특성을 평가하였고 이들 특성은 SSA함량에 의존하였다.

내부산의 탈거제로 탄산나트륨을 함유하는 유화액막의 거동을 묘사하기 위하여 수학적 모델이 제시되었다. 젖산의 회분식 추출 실험 결과가 모델의 계산 결과와 비교되었는데, 모델의 계산 결과는 담체농도, 탈거제농도, 교반속도, 처리비와 같은 변수의 영향을 잘 예측할 수 있었다. 유화액막의 주요 문제 중의 하나인 에멀젼의 팽윤을 줄이기 위하여, 액체 파라핀, n-데칸올, 사이클로헥사논, 스판-85 같은 막 첨가제가 사용되었다. 사용된 모든 첨가제는 팽윤 정도를 줄이는데 어느 정도 효과가 있었다. 사이클로헥사논은 팽윤을 줄일 뿐만 아니라, 젖산의 전달 속도를 크게 증가시키는 것으로 관찰되었다.