This study confirms that the shopping experiential values perceived by Chinese tourists affect their product and store attitudes through the emotions of entertainment and escapism. It is particularly notable that this study verifies diverse roles of different emotions such as entertainment and escapism in the context of tourist shopping. This study employs empirical analysis on tourists, and provides practical implications including the importance of shopping experiential values for developing retail strategies. The summary of the main results is as follows. First, the results of image attribute on each cultural marketing communication pattern, uniqueness on cultural communication and public interest on cultural sponsorship had the most positive responses. Second, the analysis on the relationship among brand attitude, artist attitude and purchase intention showed that aesthetics and communicativeness positively influenced both brand attitude and artist attitude. Also, both brand attitude and artist attitude had a positive effects on purchase intention. Third, the differences between lifestyle brand and high, low fit artist, aesthetics and public interest showed positive effective relationship toward brand attitude while nobility and communicativeness showed positive effective relationship toward artist attitude as far as artist fit is high. The notable result of the analysis on relationship among the cultural arts lifestyle groups are as follows. Aesthetics to artist attitude, uniqueness to brand attitude were found to have highest response from mass culture enjoyers group, while proponents of high culture group showed greatest response to nobility toward artist attitude. The analysis of the relationship differences in patterns, the effect on nobility to artist attitude, brand attitude to purchase intention for cultural communication displayed highest. For cultural sponsorship, communicativeness to brand attitude, brand attitude to artist attitude to purchase intention showed the most positive effect, while, in cultural corporate image pattern exhibited a great response aesthetics toward brand attitude and communicativeness toward artist attitude, the second strongest effect on brand attitude to artist attitude to purchase intention. The implication of the study is that it demonstrates the relationship of image attribute specifying each pattern from the previous studies and investigates the difference in the relationship of brand attitude, artist attitude and purchase intention among image attribute. In addition, by demonstrating the difference in the relationship among the cultural arts lifestyle groups, as well as the high and low fit between lifestyle brand and artist, the study provides an insight and a specified path for marketers as they plan out ways to utilize cultural marketing communications. Finally, by verifying the relationship among patterns, our study offers useful points of reference also for artists or art foundations who plan it with lifestyle brands using strategic approach to consumers by specified means.

Chang Ucchin Museum of Art (CMA) is established by the financial support of the National Government in tribute to the memory of work and spirit of Ucchin Chang who is one of the most distinguished artists in the period of the modern Korean art history. CMA aims at exhibit, research his work and data that contributes to the following young generations for advancement of Korean modern art. Chang Ucchin Musem of Art admires the spirit of Ucchin Chang that pursuits an ideal inner world. CMA studies Korean Contemporary Art through the special exhibition by the next generation artist whose work is related to the spirit of Ucchin Chang. In addtion, CMA sets the goal for becoming a civic art museum to breathe with public and the community closely through various exhibitions, educational programs and art studio that nurtures the next generation artist. The architecture of Chang Ucchin Museum of Art is regarded as another art work that starts from the fundamental concept of house rooms where the spirit is born and grown, the space where the rooms gathers altogether like in a Korean traditional house – Hanok and – that embraces the surroundings around it. In Chang’s paintings, in general, the most appearing and very familiar objects on can-vas, such as child, bird, animal, tree and sun&moon are indeed, always with us and all harmonizes together like a natural and rural landscape living in our mind without any disturb. The art works, people, nature around the Art Museum are also the ‘neighbor’ and they create in terms of a new ‘space-relationship’ in Chang Ucchin Art Museum. The architecture designed by Chae-Pereira (Songhee Chae, Laurent Pereira) after he got inspired from imagination of Chang’s painting and won KimSwooGeun Architect Prize of 2014 (most renowned Architect Price in Korea)with it recently.

본 연구는 세테아릴 알코올, 세틸 팔미테이트, 소르비탄 팔미테이트, 소르비탄 올리베이트, 세라마이드 등을 이용하여 제조한 액정에멀젼의 다층구조에 따른 강화된 계면막에 의해 제형의 안정성이 확보됨을 확인하였다. 편광 현미경을 통해 제형 내 몰타 크로스(maltese cross) 무늬를 확인하고, cryo-SEM을 이용하여 다층 구조가 형성되었음을 확인하였다. 소각 X선 산란법(SAXS)을 이용하여 라멜라 구조 생성여부를 확인하였으며, 점도계를 이용하여 점도변화를 확인하고 정적 광 산란법(SLS)을 이용하여 입도 분포를 확인하여 액정에멀젼의 제형 안정성을 입증하였다.