본 연구는 간호대학생의 기부의도에 영향을 미치는 요인으로서 과거행 동, 기부태도, 자선태도 및 지각된 행동통제의 구조적 관계를 알아보고자 수행되었다. 본 구조모형 연구는 경상북도 소재 일개 대학의 간호대학생 140명을 대상으로, 2022년 12월 20일부터 30일까지 네이버폼을 이용한 온라인 설문조사를 통해 자료가 수집되었다. 수집된 자료는 SmartPLS 3.3.7을 이용하여 부분최소제곱을 기반으로 한 구조방정식모델링분석에 의 해 분석되었다. 자료 분석 결과, 간호대학생의 과거행동, 기부태도, 자선 태도, 지각된 행동통제는 기부의도에 각각 유의한 정적 영향을 미쳤다. 또한 지각된 행동통제는 과거행동, 기부태도와 기부의도 간의 관계에서 각각 유의한 정적 매개영향을 미쳤다. 간호대학생의 높은 과거행동, 기부 태도, 자선태도, 지각된 행동통제는 기부의도를 증가시키는 요인이었으므 로, 이를 고려한 기부향상 전략이 마련될 필요가 있다.

This study analyzed the effects of fashion consumers’ moral identity and empathy propensity on ethical consumption attitude and donation behavior, and the effect of ethical consumption attitude on donation behavior. The survey was conducted on consumers over the 20s who experienced the donation of fashion products, 384 responses were used for data analysis. The result showed that the internality and symbolism of moral identity had a positive effect on ethical consumption attitudes. The all factors of empathy propensity positively affected eco-friendly oriented consumption, and cognitive empathy and social empathy positively affected boycott oriented consumption. The cognitive empathy, social empathy and relational empathy positively affected community oriented consumption and practice oriented consumption. Furthermore, social empathy and relational empathy positively affected recycling oriented consumption. The eco-friendly, boycott, community, and recycling oriented consumption positively affected temporal donation. The all factors of ethical consumption attitude positively affected emotional donation, and eco-friendly, community, recycling, and practice oriented consumption positively affected material donations. The internality and symbolism of moral identity positively affected temporal and emotional donation, and the symbolism except internality positively affected material donation. The cognitive empathy, social empathy and relational empathy positively affected the temporal donation and material donation. In addition, the all factors of empathy propensity positively affected emotional donation. The results of this study will contribute to the ethical product strategy, marketing, and sustainable development of the fashion industry.

Robot ALICE@ERICA is a service robot developed to receive donations and to provide information services. ALICE@ERICA stands for Artificial Learning Intelligence robot for Culture and Entertainment at ERICA. In order to achieve the specific purpose of receiving donations, proper appearance design, appropriate movement and good communication skills are required in terms of HRI. In this paper, we introduce three strategies for developing robots to receive donations effectively. The first is to design a robot that makes people feel intimacy, the second is to approach only one of several people as a donor, and finally the donor communicates with video contents and voice recognition. A survey was conducted on the person who showed the reaction after the robot donated money in public places. Based on the survey results, it is proved that the method presented in this study effectively contributed to fund raising. If robots can perform actions that require high level of HRI, such as donation, robots can contribute more to human society. We hope that this study contributes to the improvement of human happiness.