The study purpose was to investigate the jacket-fit satisfaction level of men in their 20s and 30s, using body-scanning data and a questionnaire. Thirty-five men were scanned using a 3D body scanner. The participants were divided into three groups (Small, Medium, and Large) based on their chest-circumference measurement. Their levels of satisfaction with the fit of their tailored jacket were compared by group. Chest, waist, and hip circumferences increased substantially as group size increased. The M-group was mostly satisfied with all body-site views. The S-group was especially dissatisfied with height, back width, waist circumference, and upper-arm circumference. The L-group was especially dissatisfied with waist circumference and hip circumference. The majority of the participants preferred the jacket closely fitted to their body. More than half of the participants thought finding a jacket of suitable size was difficult. When purchasing ready-to-wear jackets, the S-group and the M-group considered shoulder width important, while the L-group considered chest circumference the most important area. When evaluating the fit of ready-to-wear jackets, the L-group evaluated chest circumference, back width, and waist circumference as poor fits. The M-group evaluated sleeve length and shoulder width as poor fits, and the S-group agreed with respect to sleeve length. Body-satisfaction levels and matching jacket-satisfaction levels differed by body-size group, as did areas that need improvement. The conclusion is that size-group analysis using 3D body scanning can be utilized effectively for jacket-fit analysis. The findings of the current study can be applied to improving jacket fit among young male consumers.

The purpose of this study was to investigate students’ satisfaction with, perceived ease of movement of, and perceived fit of high school girls’ uniforms according to the uniform design. “P” high school, with a one-piece dress-type uniform, and “H” high school, with a two-piece type uniform, were selected for this study. Sixty-five female students from each school participated in the study. The questionnaire was composed of 21 questions about the school uniforms’ purchase behavior, design, fit, ease of movement, and modification and participants’ demographic information. Students from both schools were generally satisfied with the uniform design. However, in the open-ended response section, many “P” high school students responded that the fact that the one-piece dress pulled up when sitting or raising the hand made it uncomfortable. On the other hand, “H” high school students responded that the skirt was uncomfortable, because it left the body or underwear exposed when the wind blew due to the many pleats in the skirt. In the assessment of the ease of movement, “P” high school students were more likely to describe the uniform as uncomfortable than “H” high school students. Many students responded that they modified their school uniforms, and the length of the skirt and one-piece dress was the main part that was modified. This study suggests that growing female high school students are unsatisfied with the school uniforms’ design and fit. Additionally, the perceived fit and satisfaction levels depend on the uniform design.

As directly imported apparel brands are actively entering the domestic market, studies of the marketing aspects of these imported apparel products and their overall consumption trend have been done. However, studies of whether are not the directly imported apparel products provide Korean consumers with an appropriate fit are not as common. Therefore, this study investigates the satisfaction with and problems associated with the fit along with the recognition of and preference for directly imported US apparel brands. 100 female college students who purchased directly imported US apparel brands participated in a survey. The results of this survey showed that their recognition of, preference for, possession rate of and satisfaction with the directly imported US apparel brands tend to be high. The major purchasing motivations were the excellent ‘design’ and ‘color’ of the products. The subjects reported that they were satisfied with the quality of ‘materials’ and ‘sewing condition’. However, they were not satisfied with the ‘comfort’ or the ‘size’. Their level of satisfaction with the fit of these products differed depending on the specific item. Their level of satisfaction with the fit of T-shirts and knits was high, whereas the level for pants was relatively low. They complained mostly about the sleeve length and garment length of upper-body garments and coats. They were not satisfied with how the pants fit. The areas of dissatisfaction regarding the pants were the waist girth, the crotch length and the pants length.